Philadelphia Cream Cheese Proves That Philly’s Biggest (Football) Haters Show a Profound Love for the Brand

It's no secret that Philly's football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly's biggest (football) haters show a profound love for America's favourite cream cheese. 

To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner, Rethink, are launching an ad campaign supported through social video, social sweeps, influencer content, contextual OOH and limited-edition merch.

Contextual OOH displays across New York and New Jersey where Philly’s sports franchise is arguably most hated, will admit their love for Philadelphia through urban panels and a hero board in public transportation spots on route to the sports stadium.

The campaign includes:

OLV featuring Philly’s biggest haters professing their love for Philadelphia just in time for Philly rival teams to take each other on during game day, Sunday, November 12th.

Social Media Sweeps encouraging sports fans across the nation to express their love of Philadelphia publicly for the chance to win free custom Philly-Haters merch and a year's supply of Philadelphia Cream Cheese. 

Philly Haters Merchandise available exclusively on Amazon beginning November 20th for a limited-time to Philly haters and lovers everywhere!