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PHD Malaysia Flies into Firefly Account



Agency bags media account for the full-service airline

PHD Malaysia Flies into Firefly Account

PHD Malaysia has won the media account for Firefly, a full- service, point-to-point carrier. Won after a competitive pitch involving several agencies,

the appointment will see PHD Malaysia as the agency of record for Firefly in the markets of Malaysia, Singapore, Thailand and Indonesia. The scope of the account covers strategic media and communications planning and buying across all media platforms.

“PHD demonstrated a thorough understanding of our business objectives and clientele and coupled with the strength of their service offering and innovative thinking, we decided to appoint them as our media partner. We are enthusiastic and looking forward to working with PHD,” said Rafizah Amran, Head of Marketing and Communications.

Commenting on the win, Andreas Vogiatzakis, CEO, Omnicom Media Group, Malaysia, said, “In the past 7 years, Firefly has grown into a strong brand with a focus on connecting with consumers and the community. Innovation has also played a major role in the brand’s success. PHD will continue to enhance Firefly’s brand presence in Malaysia and abroad and connect the airline closer to their customers. The entire team at PHD is immensely proud to be partnering with Firefly.”

“PHD is delighted with the opportunity of working with Firefly, a brand that truly appreciates a long term strategic approach to driving their business outcomes. Through the use of Source, PHD's new global planning system and the team's creative thinking, we were able to generate some amazing ideas,” said Susana Tsui, CEO, PHD, APAC.

Since its inception, Firefly has been a key player in the aviation industry making it the pioneer in short-haul flights within the region.

The account is effective immediately.

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Categories: Travel, Tourism, Wed, 23 Apr 2014 11:03:40 GMT