PHD Australia has appointed Angela Rapley to the newly formed role of Director of Content. A branded content specialist who's worked in senior roles from both the production/creative and agency/brand perspectives, Angela will take responsibility for the development of PHD‟s content offering.
Before joining PHD, Angela spent 2 years in Singapore as Mediacom‟s Head of Content APAC working across 14 markets, a portfolio of clients including Procter &Gamble, Shell, Dell, Audi and Coca Cola.
Whilst in Asia she brokered and worked on Freedom Riders Asia, a major pan-regional advertiser-funded programme for Shell Global on Fox Sports; Miss Country Girl, a P&G brand-funded prime-time reality show in Thailand; and the hugely successful Vietnam's Got Talent for P&G– the highest rating TV show in Vietnamese TV history.
Angela worked for 16 years in television in both the UK and her native Ireland, working initially in music programming as a presenter / reporter, then as a producer on topical / entertainment shows for UK channels including BBC, ITV, Sky One and Five, and on current affairs programmes for Sky News in Westminster.
Angela Rapley commented: “Having recently arrived in Australia, I‟m really excited to be joining an agency like PHD, whose creativity and vibe are really contagious. They have a unique way of thinking and an approach that‟s really interesting and I look forward to working alongside the teams to develop great work that truly delivers for our clients, both from a creative standpoint and one which is reflected in their business results.”
Chris Stephenson commented: “It‟s awesome to have Angela on board at PHD. Her extensive experience in content development and production brings a new and exciting development to our specialist offering as we continue to find better ways for our clients.”
Angela will report into National Head of Strategy Chris Stephenson
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Categories: Recruitment, Business Serviceslbbonline.com, Wed, 09 Oct 2013 05:18:17 GMT