PGL Travel Appoints Lucky Generals to Transform Brand

PGL Travel Ltd, the UK’s leading outdoor education and activity provider, has appointed Lucky Generals as its advertising agency.

It will be briefed with reshaping PGL’s brand messaging, increasing brand awareness and creating an exciting new launch campaign. The new work will demonstrate that its programmes don't just cater for children, but offer escapism, excitement and entertainment across the UK for the entire family.

PGL is one of the UK’s top destinations for school activity courses and adventure holidays for children. It specialises in delivering inspirational learning to young people, teachers and parents through adventure, investing in innovative adventures activities, courses, equipment and accommodation.

Andy Nairn, founding partner at Lucky Generals said: “We have all been deprived of holidays and getaways for so long, so it's great that there is a place adults and children can experience joy and fun together. PGL is at a pivotal point in its growth and we are delighted to be a part of it.”

Alison Sudbury, group marketing director at PGL said: “We're excited to announce the new direction that PGL is taking this summer. For over 60 years, we've been known and loved for our famous activity holidays which are seen as a rite of passage for children across the UK. As summer approaches we want to show the UK that our holidays are not just for children but for the whole family to enjoy. It's a big turning point for PGL and we think Lucky Generals is a great partner who has captured the lively, inclusive entertainment that embodies our brand".