With the help of many organisations and individuals, Procter & Gamble’s (P&G) ‘Clean-up London’ campaign, in association with The Mayor of London, Boris Johnson, has cleaned in the region of 10 square miles across 20 of London’s boroughs, in the lead up to London 2012. The initiative has removed around 1,000 bags of rubbish on the way, making the Capital a cleaner, fresher and greener environment ahead of the summer.
As a celebration of the success of the Clean-up campaign, and as a thank you to participants, Leo Burnett, in association with the P&G Capital Clean Up team and the Greater London Authority, has created a unique exhibition of artworks.
The ‘Helping London Look Its Best’ Exhibition will feature illustrations from some of London’s most promising artists. The brief to the artists was to create bespoke art based around the theme of cleaning up London for The London 2012 Olympic Games. To create their piece of art, each artist was given a dirty tube tile wall to clean off, using only a finger or cloth, to reveal their distinct illustrations.
The illustrators, selected from DebutArt - London’s foremost illustration agency, were each filmed to create time-lapsed video of how they brought their illustrations to life. Each video will be uploaded onto P&G’s Capital Clean Up website: http://www.supersavvyme.co.uk/pgcapitalcleanup/home.aspx
for people to watch. Each illustration has been printed and framed to be displayed at the Exhibition and to be given out as prizes along with other P&G products to the people who have helped the most in P&G’s Capital Clean Up.
The exhibition starts on Thursday 28th June at Brick Lane Gallery, 196 Brick Lane, E1 6SA and will run until Sunday 2nd July.