The prestigious Dubai Lynx Advertiser of the Year award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. This year the organisers of the Dubai International Advertising Festival are proud to present this honour to P&G.
The Dubai Lynx Advertiser of the Year 2012 trophy will be presented to Al Rajwani, Vice President & General Manager of P&G Arabian Peninsula & Pakistan, during the Dubai Lynx Awards ceremony at The Madinat Arena, Dubai, on 7 March.
Commenting on the award, Al Rajwani says, "We are honoured with the Dubai Lynx 2012 Advertiser of the Year award, recognising P&G brands’ innovative communications and the creative work produced by our partner agencies. Dubai International Advertising Festival provides the opportunity for us to learn from innovative creative ideas from all around the region. Big ideas is an essential element for brand building, and requires a new level of creativity, depth, relevance, and authenticity driven by consumer insights. Our purpose focuses us on the consumers we serve and inspires us to understand them, leading to insights that inspire life-improving innovations."
P&G, a global brand that values the cultural nuances of the MENA region, has so far won, since the launch of the Dubai International Advertising Festival, a total of 39 Dubai Lynx awards across different disciplines: two Grands Prix - the Outdoor Grand Prix in 2008 for Koleston Naturals, titled ‘Natural Colors Change’ and the Print Grand Prix in 2007 for Olay, titled ‘Undo’ - as well as three Gold, 21 Silver and 13 Bronze Dubai Lynx awards between 2007 and 2011.
"In recent years P&G have embraced creativity to drive their marketing, the result of which is some great advertising both globally and regionally. The outstanding number of Dubai Lynx awards won over the last five years is testament to their commitment to working with their agencies to continue to innovate their brand communications to strengthen their consumer relationship," comments Terry Savage, Chairman of Cannes Lions who with Motivate Publishing are joint organisers of the Dubai International Advertising Festival.
P&G is the largest producer of beauty, household and personal care products by revenue and one of the world’s top spending advertisers investing more than eight billion US dollars a year. P&G’s 50 leadership brands, 24 of which each generate more than one billion dollars in annual sales, are some of the world’s most well-known household names such as Head & Shoulders, Olay, Pantene, Wella, Braun, Gillette, Crest, Oral-B, Pringles, Ariel, Duracell and Pampers. Serving about 4.4 billion people in the world, P&G’s purpose-inspired growth strategy is to touch and improve the lives of more consumers, in more parts of the world more completely. Founded in 1837, headquartered in Cincinnati, P&G currently operates in over 80 countries.