Campaign from The Integer Group will make sure sports fans' bathrooms stay clean during the big game
This Sunday, 28 million pounds of potato chips will be eaten, 325.5 million gallons of beer will be drunk, and a billion chicken wings will be consumed. Given that the average Super Bowl party host will have 17 guests in their home and only two bathrooms available, it’s time to GET READY FOR THE #BATHROOMBLITZ!
P&G Scale (Charmin, Mr. Clean, Bounty, Febreze) and Amazon Prime Now have you covered for the big game. They’ve put together Bathroom Blitz Boxes to help Super Bowl party hosts keep their cans clean before, during, and after the game. The shared NFL partnership will drive new users and P&G purchases on Amazon to make sure game day goes off mess-free.
P&G’s “Go #2!” NFL Campaign includes:
Minneapolis Radio Row activation and interviews with former all-pro Viking Jared Allen, who will hand out “Go #2!” foam fingers while taking selfies with players and celebs. He will also hand out promotional Amazon boxes with Charmin, Mr. Clean, Bounty, and Febreze inside
Social media selfie challenge supported by influencers, asking fans to post photos with their “Go #2!” foam fingers and/or P&G products in their bathrooms with captions like, “Prepared for the #BathroomBlitz”; “This bowl is Super Bowl ready!”; “Clean Bathroom Complete!”; and “This bathroom leads the league in freshness #BathroomBlitz”
Additional digital and social media support via:
-Jared Allen and Arizona Cardinals wide receiver Larry Fitzgerald social posts
-Posts and content on Brand social platforms
-Digital buys on P&G’s Amazon.com landing page and digital banner ad placements using location-based services to target shoppers leading up to and throughout Super Bowl weekend
Bathroom Blitz kits sent to Minneapolis restaurant and bars, as well as accounts across the country to encourage Super Bowl partiers to participate and share their #BathroomBlitz stories.