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Pfizer’s Latest Campaign Shows Dreams Don’t Have to End Because of a Rare Disease

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TracyLockeDDB Brazil and Stink Films raise awareness for neurological, inherited progressive disease FAP with 'Beautiful Dreamer'

Pfizer’s Latest Campaign Shows Dreams Don’t Have to End Because of a Rare Disease

FAP (Familial Amyloid Polyneuropathy) is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil — a global agency part of Omnicom and ABC — to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression.

Written by the agency and co-produced by Stink Films, the movie 'Beautiful Dreamer' tells the story of a young woman who’s always writing down the dreams she wants to realise. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated.


The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to The Beatles’ 1962 version.

To Rodolfo Barreto, chief creative officer at TracyLockeDDB Brazil, the goal was to raise awareness of an important cause and sound the alarm about how the disease is largely unknown. “Communication must always focus on people. We’re talking about a life that may or may not be interrupted. This is what makes people conscious of and helps them understand Pfizer’s work.”

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Client

Advertiser: Pfizer

Post Production / VFX

Post Production Company: Humanóide

Grade House: Marla Colour Grading

Production Company

Production Company: Stink Films

Director: Salsa

DOP: Maurício Padilha

Executive Producer: Renata Dumont, Carolina Junqueira and Camila Martinez

Producer: Daniel Lombardi

Assistant Director: Tatiane Klein

Art Director: Ana Henriques

Executive Director: Ingrid Raszl

Production Co-ordinator: Paula Macedo and Rogerio Maestro

Editor: Victor Cohen

Sound

Sound Company: Lucha Libre

Producer: Juliana Miyake, Bruna Martins

Head of Production: Mariana Sierra

Creative Agency

Creative Agency: TracyLockeDDB Brasil

Chief Creative Officer: Rodolfo Barreto

Executive Creative Director: Nina Lucato

Creative Director: Bruno Athayde

Art Director: Bruno Athayde, Alfredo Mariano

Copywriter: Vinicius Biss

CEO: Pipo Calazans

Account Management: Natalia França

Head of Media: Gustavo Gonzalez, Lucia Cucci

Media: Ricardo Mariano

Head of Strategy: Leandro Gimenez

Client Approval: Rafael Semin, Renner Teles

Head of Client Services: Michele Pereira

Genres: Drama, Dialogue, People, Storytelling

Categories: Medical Associations, Healthcare and Wellness

Stink Films, Tue, 09 Jul 2019 10:13:48 GMT