Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Peyton Manning & Cam Newton Surprise Store-goers for Gatorade

Creative 324 Add to collection

TBWA\Chiat\Day LA bring American football stars to the storefront

Peyton Manning & Cam Newton Surprise Store-goers for Gatorade

Peyton Manning, Cam Newton, and an unwavering convenience store clerk help Gatorade take a stand for when and how their product is consumed. You gotta sweat it to get it. You gotta burn some, to earn some. No exceptions.

The campaign features 8 individual online videos, as well as “Sweat It To Get It” signage in over half of all Gatorade convenience store retail locations through the NFL Pre-season & regular season.  

The deadpan store clerk is played by Rob Belushi, nephew of the late John Belushi. Shot on location at an actual convenience store with over 15 hidden cameras, the campaign was directed by Jody Hill, known for films and TV programs including Eastbound & Down, Observe And Report, and The Foot Fist Way.

“Gatorade was invented to replace what athletes sweat out. So the intent was to create something that might cause someone who reaches for a Gatorade to think, “Hold up…have I earned this?”, said Brent Anderson, Executive Creative Director, TBWA\Chiat\Day LA. 



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Energy Drinks, Soft Drinks

TBWA Worldwide, Tue, 19 Aug 2014 14:31:14 GMT