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Peugeot ‘Catch The Thrill’

Creative 573 Add to collection

New campaign by BETC Paris and Wanda

Peugeot ‘Catch The Thrill’

 

After the initial success of their RCZ car, Peugeot now launches a new version of the sports coupe.
 
For the launch BETC has developed a global campaign, the first part consisting of a film and a print campaign.
 
 
Philippe André at Wanda Production directed the film, a conscious choice as Philippe also directed BETC’s TV ad “Toys” for Peugeot that won a Gold Lion in Cannes 2004.
 
The spot that is called “Catch the Thrill” focuses on the car’s elegance and speed – so fast that it can’t even be caught on film.
 
Credits
 
CLIENT: AUTOMOBILES PEUGEOT
CLIENT MANAGEMENT: Guillaume COUZY, Olivier GANDOLFO, Nathalie Le MAITRE, Hervé POULOU
AGENCY: BETC Paris
AGENCY MANAGEMENT: Henri TRIPARD, Julien GRIMALDI, Thomas BOUTTE
EXECUTIVE CREATIVE DIRECTOR: Rémi BABINET
CREATIVE DIRECTOR: Vincent BEHAEGHEL
CREATIVE TEAM: David ARONSON, Samuel MOORE, Juri ZAECH
TV PRODUCER: Thibault BLACQUE-BELAIR
SOUND PRODUCTION:  Capitaine PLOUF
PRODUCTION COMPANY: WANDA 
DIRECTOR: Philippe ANDRE
STRATEGIC PLANNER: Clarisse LACARRAU, Maria GALLERIU
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BETC Paris, Thu, 14 Feb 2013 11:08:11 GMT