After the initial success of their RCZ car, Peugeot now launches a new version of the sports coupe.
For the launch BETC has developed a global campaign, the first part consisting of a film and a print campaign.
Philippe André at Wanda Production directed the film, a conscious choice as Philippe also directed BETC’s TV ad “Toys” for Peugeot that won a Gold Lion in Cannes 2004.
The spot that is called “Catch the Thrill” focuses on the car’s elegance and speed – so fast that it can’t even be caught on film.
CLIENT: AUTOMOBILES PEUGEOT
CLIENT MANAGEMENT: Guillaume COUZY, Olivier GANDOLFO, Nathalie Le MAITRE, Hervé POULOU
AGENCY: BETC Paris
AGENCY MANAGEMENT: Henri TRIPARD, Julien GRIMALDI, Thomas BOUTTE
EXECUTIVE CREATIVE DIRECTOR: Rémi BABINET
CREATIVE DIRECTOR: Vincent BEHAEGHEL
CREATIVE TEAM: David ARONSON, Samuel MOORE, Juri ZAECH
TV PRODUCER: Thibault BLACQUE-BELAIR
SOUND PRODUCTION: Capitaine PLOUF
PRODUCTION COMPANY: WANDA
DIRECTOR: Philippe ANDRE
STRATEGIC PLANNER: Clarisse LACARRAU, Maria GALLERIU