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PetSmart's Musical Spot Shows We'd Do Anything for our Furry, Feathered or Scaly Friends

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Shelley Lewis directs an ode to pets for Deutsch LA
PetSmart's Musical Spot Shows We'd Do Anything for our Furry, Feathered or Scaly Friends

PetSmart just launched a new brand platform which celebrates the pet lover in everyone. 

Titled, 'Anything for Pets,' this brand platform highlights the limitless love and adoration pet parents have for their furry, scaly and feathered friends through the power of song and dance. From waking up in the wee hours of the morning to walking in the pouring rain, 'Anything for Pets' illustrates the lengths pet lovers will go to care for their pets. 

“It’s no secret we’re obsessed with our pets – the love and care, the joy, the spoiling and bonding – and there’s nothing we wouldn’t do for our them because, quite simply, there’s nothing they wouldn’t do for us,” Will Smith, senior vice president and chief marketing officer at PetSmart said.

The brand platform shows that providing unconditional love creates an unbreakable bond between pets and pet parents that sees no barriers or differences, and PetSmart provides services to make these connections last. 

Created in collaboration with creative agency Deutsch LA, the the integrated effort launched 5/31 and features a 60-second anthem spot, 30-and 15-second spots, as well as digital and social elements. Additionally, the brand platform will include a :15 in partnership with DoorDash and a 30-second spot in partnership with Hill’s Science Diet.

'Anything for Pets' was directed by award-winning commercial and video director Shelley Lewis. 

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CLIENT CREDITS

Will Smith: SVP, Chief Marketing Officer

John Leeman: VP, Integrated Marketing

Rochelle Abramowitz: Director, Marketing, Master

Brand & Planning

Roshelle Scott: Senior Director of Marketing, Services

Micheal Kociemba: Senior Manager, Brand

DEUTSCH / AGENCY CREDITS
Creative

Ryan Lehr: Executive Creative Director

Shiran Teitelbaum: Creative Director

Brynn Good: Creative Director

Jamie Wynn: Copywriter

Stephanie Sczublewski: Art Director

Chrissy Boals: Junior Art Director

Kate Power: Junior Copywriter

Production

Dan Kaplan: Executive Broadcast Producer

Judd Stricker: Senior Broadcast Producer

Geoff Tarr: Broadcast Producer

Account Management

Fernando Barretto: Group Account Director

Alise Murray: Account Supervisor

Micheal Story: Account Supervisor

Catherine Doran: Account Executive

Digital Experience & Design

Maxwell Williams: Freelance Content Strategist

Digital Production

Vanessa Scanlan: Executive Producer, Digital

Heidy Chay: Associate Digital Producer

Business Affairs/Traffic

Gabriela Farias: Director Business Affairs

Alex Lebosq: Business Affairs Manager

Carie Bonillo – Director of Traffic Operations

Courtney Tylka: Executive Broadcast Traffic Manager

Hailey Young: Associate Broadcast Traffic Manager


Strategy

Donesh Olyaie: Group Strategy Director

Amelia Hall: Strategy Director

Brian Gold: Strategist


PRODUCTION CREDITS

Production - Live-Action
Bullitt

Shelley Lewis: Director

Jenni Sprunger: Executive Produce

Luke Ricci: Executive Producer / Pres.

Suneeva

Geoff Cornish: Executive Producer

Jeff Pangman: Line Producer

Editorial
Steelhead

Paul Plew: Editor (Anthem and Hills)

HJ Chong: Assistant Editor

Jenn Mersis: Director of Post Production

Tamara Treu: Post Producer

VFX & CG
Shape+Light

Rob Trent: Managing Partner / Creative Director

Cara Lehr: Executive Producer

Jake Hibler: HOP / Sr. Producer

Rachel Moorer: Lead Flame Artist

Ryan Wehner: Motion Graphics

Color Grade
Apache

Arianna Shining Star: Colorist

LaRue Anderson: Managing Partner

Stephanie Schaldenbrand: Head of Production

Kirsten Harris: Producer

Music Composition
Walker

Sara Matarazzo: Executive Producer

Stephanie Pigott: Executive Producer

Danielle Soury: Music Supervisor

Audio Post/ADR record: Pirate

Maggie Blouin Pearl: Executive Producer

Keith Ohman: Sr. Engineer

Audio Post/mix - Lime Studios

Susie Boyajan: Executive Producer

Matt Miller: Engineer

Genres: Storytelling, Musical

Categories: Home, Pet Supplies

Deutsch LA, Wed, 02 Jun 2021 08:18:00 GMT