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PetSmart Charities Continues to Help Animals Find Their Forever Homes with Touching New Spot

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Made in collaboration with creative agency Deutsch LA, the charitable spot will run in America on broadcast, social and digital platforms
PetSmart Charities Continues to Help Animals Find Their Forever Homes with Touching New Spot

PetSmart Charities has helped save more than nine million pets through adoptions, and currently, one in five pets in North America are adopted through the organisation. With animal shelters across the country remaining overwhelmed with lost, abandoned, and surrendered pets amidst the pandemic, PetSmart Charities’ converted their annual adoption event, National Adoption Days for the virtual space, taking place from 14th - 30th September.

To kick off PetSmart Charities National Pet Adoption Days, the organisation launched an all-new spot to share that pets don’t care about our differences, they love us all the same. Featuring nine real pet parents, the spot highlights a diverse group of people with varied experiences to share everyone deserves love and every pet deserves a loving home. Launching on 14th September, the spot was made in collaboration with creative agency Deutsch LA and will run nationally on broadcast, social and digital. 

The virtual adaptation allows future pet parents to start their adoption journey remotely through a search database organised by postcode, allowing access to more than 3,750 animal pet organisations across the U.S and Canada.

In addition, PetSmart Charities is providing grants to nearly 4,000 animal welfare organisations across the U.S, Canada, and Puerto Rico and increased its $2 million commitment in support to an additional $1.2 million in grants to assist animal shelters and organisations towards the goodwill effort.


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Client’s Company Name PetSmart

Assignment: National Adoption Days

Name/Length of Spots: Pets Don’t Care, They Love

Air Date: 9/14/20

Client Credits:

 Chief Executive Officer: Will Smith

 VP, Integrated Marketing: John Leeman

 Director of Charities, customer Experience: Celeste Calderon

 Director of Marketing, Master Brand & Planning: Rochelle Abramowitz

 Senior Manager, Brand: April Worden

 Charities Senior Marketing Manager: Monica Apodaco


Deutsch Credits and Titles:

Creative Credits:


 Executive Creative Director: Ryan Lehr

 Creative Director: Josh Cassidy

 Creative Director: Vince Feliciano

 Copywriter: Mason Douglass

 Art Director: Savannah Bradford

 Producer: Jessica L. Ransom

 Music Director: Chip Herter

 Music Coordinator: Will Eichler


Account Management Credits:


• Group Account Director: Fernando Barretto

• Account Executive: Catherine Doran

Account Planning:

• Executive Business Affairs Manager: Ken Rongey

• Executive Broadcast Traffic Manager: Courtney Tylka

• Associate Broadcast Traffic Manager: Hailey Young


• Group Planning Director: Donesh Olyaie

• Strategy Director: Amelia Hall

• Community Manager: Justin Barnette


Business Affairs/Traffic:



Live Action Production Company

Production Company Name: Steelhead

• Director: Dan Addelson

• Executive Producer: Christoph Kauffman

• Line Producer: Tony McGarry

• Production Manager: Mike Suzkui

• Associate Production Manager: Ashlee Zwahlen

Licensed/Composed Music, Credits and Track Info:

Track: Petsmart_Adoptions_MJF1e

Performed by: Michael Fraumeni

Composed by: Michael Fraumeni

Courtesy of: Yessian Music

By arrangement with: Yessian Music

Publisher: Y2 Publishing SESAC 100%

Writers: Michael Fraumeni (50%) SESAC / Michael Yessian (25%) SESAC / Brian Yessian (25%) SESAC

Company Name: Yessian Music

Address: 3317 Hamilton Ct., Suite 175 Farmington Hills, MI. 48334

Company Name: Yessian Music

Address: 3317 Hamilton Ct., Suite 175 Farmington Hills, MI. 48334


Editorial Company

Production Company Name: Whitehouse Post Productions

• Editor: Brian Gannon

• Assistant Editor: Nelson Mustain

• Managing Partner: David Brixton

• Executive Producer, Director of Development: Joni Williams

• Executive Producer: Joanna Manning

• Producer: Lucia Villalta


Post Facility

Production Company Name: Carbon VFX

• Executive Producer, Managing Director: Laurie Adrianopoli

• Producer: Laurie Adrianopoli

• Senior Colorist: Aubrey Woodiwiss


Post/VFX:

Production Company Name: Carbon VFX

• Executive Producer: Matthew McManus

• Associate Producer: Samantha Cesan

• Flame Artist: Jim Gomez

Audio Post Company:

Production Company Name: Eleven

• Executive Producer: Melissa Elston

• Mixer: Ben Freer

• Assistant Mixer: Marco Tornillo

Shoot Location:

• BLT Studios Hollywood
Stage 1
6309 Eleanor Avenue
Hollywood, CA 90038

Categories: Charity, Corporate, Social and PSAs

Deutsch LA, Fri, 18 Sep 2020 08:34:37 GMT