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PetSmart and Deutsch LA Drop Free Limited-Edition Pawliday Sweater Sets

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Pet parents and their pets can now wear each other’s faces on holiday sweaters

PetSmart and Deutsch LA Drop Free Limited-Edition Pawliday Sweater Sets

From themed parties to family photo ops, it’s no surprise that holiday sweaters have become a staple during the month of December. But who said they had to be ugly? This holiday season, PetSmart is dropping exclusive Pawliday Sweaters – only these sweater sets will feature your pet’s embroidered face, while the pet sweater will feature your embroidered face.

“We want to bring pet parents and their pets closer together – and you can’t get much closer than donning one another’s picture on your sweaters,” said Will Smith, senior vice president and chief marketing officer at PetSmart. “Our company and associates will truly do anything for pets, and we know pet parents feel the same. Dropping these custom, one-of-a-kind sweater sets is just one way that we’re able to support our pet-obsessed community and brand purpose.”

Deutsch LA ECD, Ryan Lehr said: “From ugly sweater parties to sharing on social, holiday sweaters have become a welcome tradition, and a cottage industry unto themselves. That’s why we decided to create ‘Pawliday Sweaters’ —now you and your pet can cuddle up by the fire wearing custom matching sweaters, but with the plot twist (your pet will have your face on their sweater.) We hope this becomes a new holiday tradition - a true gift that keeps on giving.

Get a look at the PetSmart Pawliday Sweaters and get ready for the drop at

To kick off this effort we gifted a select handful of influential pet parents on social media who demonstrate the ‘Anything for Pets’ mindset that PetSmart also shares.

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Client: Petsmart LLC

Campaign: Pawliday Sweater Drop


Creative Agency: Deutsch LA

Client Credits

CEO: J.K. Symancyk

EVP, Merch & Customer Experience: Stacia Andersen

SVP, Chief Marketing Officer: Will Smith

VP, Corporate Communications & PR: Rob Litt

Director of External Communications: Jacqueline Keidel Martinez

Sr. Public Relations Manager: Amber Schlaefer

Social Media Manager: Megan Conner

Agency Credits: Deutsch LA


Executive Creative Director: Ryan Lehr

Creative Director: Shiran Teitelbaum

Creative Director: Brynn Good

Copywriter: Jamie Wynn

Art Director: Stephanie Sczublewski


Creative Director: Elizabeth Cordingley

Experiential Production

Director of Experiential: Acacia May


Design Director: Talin Baharian

Designer: Karloz Giron

Digital Production

SVP Digital Production: Linda Kim

Executive Digital Producer: Vanessa Scanlan

Associate Digital Producer: Heidy Chay

Microsite/Fulfillment Partner

Don Jagoda Associates, Inc:

Account Director: Rich Fascianella

Director, West Coast Operations: Ben Schaefer

Genres: Fashion & Beauty

Categories: Retail and Restaurants , Retail Stores

Deutsch LA, Thu, 02 Dec 2021 06:16:28 GMT