From themed parties to family photo ops, it’s no surprise that holiday sweaters have become a staple during the month of December. But who said they had to be ugly? This holiday season, PetSmart is dropping exclusive Pawliday Sweaters – only these sweater sets will feature your pet’s embroidered face, while the pet sweater will feature your embroidered face.

“We want to bring pet parents and their pets closer together – and you can’t get much closer than donning one another’s picture on your sweaters,” said Will Smith, senior vice president and chief marketing officer at PetSmart. “Our company and associates will truly do anything for pets, and we know pet parents feel the same. Dropping these custom, one-of-a-kind sweater sets is just one way that we’re able to support our pet-obsessed community and brand purpose.”

Deutsch LA ECD, Ryan Lehr said: “From ugly sweater parties to sharing on social, holiday sweaters have become a welcome tradition, and a cottage industry unto themselves. That’s why we decided to create ‘Pawliday Sweaters’ —now you and your pet can cuddle up by the fire wearing custom matching sweaters, but with the plot twist (your pet will have your face on their sweater.) We hope this becomes a new holiday tradition - a true gift that keeps on giving.

Get a look at the PetSmart Pawliday Sweaters and get ready for the drop at AnythingForPets.com.

To kick off this effort we gifted a select handful of influential pet parents on social media who demonstrate the ‘Anything for Pets’ mindset that PetSmart also shares.