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Pets Made of Fairy Lights Highlight How 'Animals Are Not Christmas Gifts' for PETA

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Serviceplan Campaign International launches powerful new spot directed by Justus Becker

Pets Made of Fairy Lights Highlight How 'Animals Are Not Christmas Gifts' for PETA

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after 24th December. Animal rights organisation PETA Deutschland e.V. collaborated with Serviceplan Campaign International on the appeal 'Animals are not Christmas gifts'.

The new 'Animals are not Christmas gifts' spot is based on the PETA campaign 'Abandoned after Christmas'. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is 'abandoned' in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

"Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home," said Jobst Eggert, responsible for Creation and Special Projects at PETA. "With our emotional spot, we would like to remind people that it is advisable, in the interests of both humans and animals, to use animal-friendly gifts when shopping for Christmas."

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Production Company

Director: Jasper Engel

Production Assistants: Madeline Pfisterer

Production Company: Justus Becker

Music

Music Production: DamienDamien

Creative Agency

Account Management: Lisa Artaker

Art Director: Svea Drechsler

Copywriter: Niklas Scholz

Creative Agency: Serviceplan Campaign International GmbH & Co. KG

Design director: Sebastien Stabenau

Final Art Worker: Nils-Christian Sperling

Junior Account Manager: Mariah Kattmann

Junior Art Director: Philipp Trübiger, Daniel Hill

Managing Partner: Markus Kremer, Thomas Heyen

Photographer: Jan Hütz

Genres: Music & Sound Design, Scenic

Categories: Environment, Corporate, Social and PSAs

Serviceplan Group Germany, Thu, 20 Dec 2018 13:05:47 GMT