Petronas Extends Saatchi Arachnid Relationship

Saatchi & Saatchi Arachnid has been reappointed as the Digital Agency of Record for PETRONAS Lubricants International (PLI) following an agency review involving seven other leading agencies.
 

As the incumbent agency for PLI for the last three years, Saatchi & Saatchi Arachnid has been responsible for the development and management of all digital properties for PLI globally, which include web, social and internal campaigns, and solutions.
 

Saatchi & Saatchi Arachnid Malaysia won the business based on their credentials, track record and an in-depth review process with PLI. There were seven other digital agencies participating, with Next Digital, Tribal DDB, Leo Burnett and Creative Juice believed to have been included amongst them.
 

In line with PLI’s aggressive marketing plans in 2014 and beyond, Saatchi & Saatchi Arachnid will be tasked with growing the brand’s visibility in the digital space and engaging with its business and consumer targets through various initiatives, starting with revamping the current PLI group website to cater to the requirements of their various global offices.