Petrol Heads Get a Cinematic Makeover in This Hyundai Ad

Creative 200 Add to collection
2AM’s Dan Chase shoots film via Wash Studio
Petrol Heads Get a Cinematic Makeover in This Hyundai Ad
2AM collaborated with the Wash Studio agency to produce ‘Tailored for Petrol Heads’, a new film for the Hyundai i30 N Fastback. Director Dan Chase worked closely with Wash’s creative director Andy Walmsley to bring the vision for the film to life. 

It’s the second 'Turning Petrol Heads' campaign for the South Korean car manufacturer, and again features the brand’s Petrol Head characters. 

Cinephiles will no doubt spot the subtle nod to classic cinema styling; ‘Bullitt’ in the form of one of the characters channelling his inner Steve McQueen and another going for a glamorous, chic restyling reminiscent of Faye Dunaway in ‘Bonnie and Clyde’. 
video
Hyundai 'Petrol Heads'
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Hyundai

Marketing Director: David Pugh

Head of Brand & Communications: Adam Nickson

Senior Manager: Graham Robertson

Post Production / VFX

Post Production Company: wearelut

VFX Supervisor: John Crawshaw

Colour Company: wearelut

Offline

Editor: Alex Lea

Edit Company: Envy

Production Company

Production Company: 2AM

Director: Dan Chase

Executive Producer: Nick Crabb, Aly Moffat

Producer: Alice Morris

DOP: Ben Smithard

Art Director: Laura Sabat

Costume Designer: Nadia Czajkowski

Production Service

Production Service Company: Palma Pictures

Line Producer: Alexandra Hunt

Sound

Sound Engineer: Dan Weinberg

Creative Agency

Creative Agency: Wash Studio

Creative Director: Andy Walmsley

Art Director: Becki Robinson

Managing Director: Lynsey Thompsone

Genres: Visual VFX, People

Categories: Automotive, Cars

2AM, 1 year ago