Petrol Heads Get a Cinematic Makeover in This Hyundai Ad
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2AM’s Dan Chase shoots film via Wash Studio
2AM collaborated with the Wash Studio agency to produce ‘Tailored for Petrol Heads’, a new film for the Hyundai i30 N Fastback. Director Dan Chase worked closely with Wash’s creative director Andy Walmsley to bring the vision for the film to life.
It’s the second 'Turning Petrol Heads' campaign for the South Korean car manufacturer, and again features the brand’s Petrol Head characters.
Cinephiles will no doubt spot the subtle nod to classic cinema styling; ‘Bullitt’ in the form of one of the characters channelling his inner Steve McQueen and another going for a glamorous, chic restyling reminiscent of Faye Dunaway in ‘Bonnie and Clyde’.
Hyundai 'Petrol Heads'
Marketing Director: David Pugh
Head of Brand & Communications: Adam Nickson
Senior Manager: Graham Robertson
Post Production / VFX
Post Production Company: wearelut
VFX Supervisor: John Crawshaw
Colour Company: wearelut
Editor: Alex Lea
Edit Company: Envy
Production Company: 2AM
Director: Dan Chase
Executive Producer: Nick Crabb, Aly Moffat
Producer: Alice Morris
DOP: Ben Smithard
Art Director: Laura Sabat
Costume Designer: Nadia Czajkowski
Production Service Company: Palma Pictures
Line Producer: Alexandra Hunt
Sound Engineer: Dan Weinberg
Creative Agency: Wash Studio
Creative Director: Andy Walmsley
Art Director: Becki Robinson
Managing Director: Lynsey Thompsone
Genres: Visual VFX, People
Categories: Automotive, Cars2AM, 1 year ago