Sanjay Bhasin, CEO Y&R Southeast Asia today announced the appointment of Peter Skalberg as Chief Executive Officer, Y&R Indochina.
Based in Ho Chi Minh City, Skalberg will manage all Y&R’s operations in Vietnam, Cambodia, Myanmar and Laos. Y&R Indochina was launched early in 2014, as part of the network’s continued efforts to build the sub-region’s advertising industry. Skalberg also replaces Vincent Van Dessel who is stepping down as CEO Y&R Vietnam.
An international business director with over 20 years’ experience in the APAC region, Skalberg started out in advertising at George Patterson Y&R in his native Australia. His agency experience spans Bates Vietnam, then Singapore, Rediffusion Y&R India and most recently McCann’s. He boasts extensive client expertise on big brands including Nestle, Coke, GM and Heineken, having held major account and agency management and business director roles.
Commented Skalberg, "I am very much looking forward to returning to Vietnam and the Y&R family and helping the team strengthen, build and deliver outstanding award-winning creative ideas for our clients.”
Added Bhasin, “We welcome Peter at an exciting time for Y&R in Indochina, with Y&R Vietnam having just won Agency of the Year Silver, and Y&R Yangon having won Myanmar’s first ever Cannes Lions. Peter’s extensive experience in Asia Pacific makes him the ideal choice to drive the sub-region and leverage its creative potential for our clients.”