Peter ‘PJ’ Yesawich Joins Modus Operandi

Modus Operandi is excited to announce that award-winning Creative Director Peter "PJ" Yesawich has joined the company. Next month, he is a featured speaker at the upcoming Twitter #FEED Brand Storytellers Session at SXSW Interactive. 

 

"PJ brings energy and enthusiasm to ModOp that is infectious and occasionally downright hazardous," says Modus Operandi President Jeff Suhy. "He has an inspiring approach and deep experience overseeing digital campaign executions. Just as important, we experienced an instant ModOp cultural fit which sealed the deal."

 

"Modus Operandi is comprised of multi-disciplinary trans-media storytellers," comments Yesawich. "They don't just give lip service to collaboration - they operate that way innately, moving lightening fast to make compelling things for clients. For all of those reasons and more, I can think of no better team to join." 

 

PJ Yesawich brings over a decade of digital marketing, advertising and multi-disciplinary creative experience to Modus Operandi. He has worked with some of the world's largest brands including Intel, Samsung, Microsoft, Audi, Porsche, HBO, A&E Networks, Viacom and Wrigley. By merging creativity with technology, Yesawich is always connecting the dots for brands on a global strategic level. Pushing boundaries and being a catalyst of change inspires him on a daily basis.

 

Before joining Modus Operandi, he concepted, produced, and directed the integrated launch campaign for the Samsung Galaxy SIII. Throughout his career, he has held key creative and strategic positions for such noted companies as Creative Asylum, Bazaarvoice, Exopolis, EVB, Venables, Bell & Partners, Fl2, MMGY Global and Omnicom's Karsh/Hagan. 

 

Yesawich is an active public and private speaker on digital marketing, trends, design and strategy including Boulder Digital Works and SXSW. #FEED powered by Twitter is a 5+ day event that tells the story of SXSWi as an interactive + social media + technology experience (http://feed.learnedevolution.com). Each day features Storytelling Summits hosted by leading brands and creatives. Yesawich is a host on March 10th. 

 

In addition to conferences, Yesawich is also a guest lecturer at many distinguished colleges and universities in the United States including Brandcenter VCU.