Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Peter Mark Appoints Smart Communicate

Creative 0 Add to collection

Smart Communicate will work closely with the launch of 'Masters of Hair' campaign

Peter Mark Appoints Smart Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see Smarts Communicate work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.

The first part of the Peter Mark campaign launches in early June and will take the hairdressing group’s marketing strategy in an exciting new direction as it seeks to drive engagement with younger consumers.

Peter O’Rourke, CEO at Peter Mark, said: “Smarts Communicate inspired us with their creative thinking and strategic approach to communications and we are thrilled to have such a bright and committed team handling our marketing and PR in Northern Ireland. We are really looking forward to working with them on a number of exciting projects.”

Leontia Fetherston, joint managing director of Smarts Communicate, said: “Peter Mark is one the country’s best known and most trusted hairdressing brands. Their philosophy is about pushing boundaries creatively and in that sense our organisations are kindred spirits.

“Peter Mark has been delivering consistently great hair for decades and we look forward to bringing to life creative PR strategies that will help put them at the heart of style moments Northern Ireland.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Mon, 09 Jun 2014 08:23:06 GMT