Peter Gasston Joins VCCP as Innovation Lead

Peter Gasston has joined VCCP as their new innovation lead. The role will see Peter enable and connect emerging technologies, start-ups and partners into VCCP, inspiring the agency’s creative teams to create engaging experiences at the intersection of brands and consumers.

Peter joins from creative technology agency Rehab, where he was innovation lead and senior creative technologist. He has worked on projects for Amazon, Facebook, many sectors of Google including Android, Assistant, Chromecast, Home, and YouTube, and global brands including Coca Cola, Diageo, Disney, HBO, LVMH, and National Geographic. His other experience includes roles at Poke London, Preloaded, Cisco Systems, ITV, and in various start-ups. Peter is the author of The Book of CSS3 and The Modern Web, and regularly speaks at conferences across Europe.

On Peter joining VCCP, Rob Bartlett, group client officer said: “We all know the best work happens when we bring culture, creativity and technology together in perfect harmony. So we’re excited to see how Peter’s skill set will complement and turbocharge the agency’s ability to deliver best-in-class products, services, experiences and comms for our clients.”