On Sunday, Carphone Warehouse launched a new TV advert with Peter Crouch as part of its 'Switcheroo' campaign, celebrating a dedication to securing the ‘best deal’ for customers switching mobile contracts. Whether it’s new teammates, or a new mobile contract, switching can be made easy with the right expertise.
The TVC, created by AMV BBDO, premiered during the UEFA Nations League Final on Sunday 9th June and features Premier League footballer Peter Crouch - famous for playing for several top football clubs throughout his ongoing career. The TVC demonstrates that even Crouch, who has switched to play for a number of great teams, benefits from the help of Carphone Warehouse store colleagues to find the best phone deal on the market and encourages everyone to do the same. The advertising campaign will run for three weeks on TV, radio, VOD, digital audio, as well as a four-week content partnership with Global across Heart, Smooth, Capital and Radio X.
Directed by Andy Mcleod of Rattling Stick, the advert reflects on Crouch’s football career, but realises that even with all his experience, he still needs a little help when it comes to switching. Crouch arrives at a Carphone Warehouse store where colleagues provide the assistance and expertise to help him switch and find the best deal for him.
Premier League footballer and star of Carphone Warehouse’s TVC Peter Crouch says: “Having played for loads of different clubs in my career I thought I knew a thing or two about switching, but even I’ve learnt a little expert help is always needed. I’m glad that when it comes to finding the best phone deal, I can rely on the experts at Carphone Warehouse to make switching an easy and hassle-free process.”
Dan Rubel, customer communications and brand director at Carphone Warehouse added: “Our Switcheroo campaign will remind people what makes us special, and that’s the way we help customers switch and save, in a world where there’s a myriad of phones, networks and deals to choose from. Our website and our colleagues in-store are the ultimate Switcheroo experts, and it’s only Peter Crouch that has the switching pedigree to get in the mix and help us land that message.”
M&C Saatchi Public Relations is driving PR activity alongside the ATL activity. Carphone Warehouse’s in-house team is managing the company’s dedicated social media accounts.
Creative Agency: AMV BBDO
Creative Partner: Colin Jones, Phil Martin
Client Partner: Alex Bird
Board Account Director: Kate Harris
Account Director: Caroline Rosenberg
Senior Producer: Miles Nathan