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Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Peter Crouch, Jamie Redknapp and Jermaine Jenas Face the Daddy of All Challenges for L’Oréal Men Expert

15/06/2022
Advertising Agency
London, UK
433
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Father's Day campaign from McCann London continues L’Oréal's 'your wingman' platform

L’Oréal Men Expert's ‘Your Wingmen’ is an ongoing platform created by McCann London to support UK men with grooming, fatherhood and mental health. This Father's Day, the 'Wingmen' - former England international footballers Peter Crouch, Jamie Redknapp and Jermaine Jenas are helping fathers everywhere to face the DADDY of all challenges; the morning school run.

Peter Crouch and Jamie Redknapp are our challengers in this timed obstacle course, with Jermaine Jenas reining in the chaos and helping them along with some handy #WingmenWins. From a boost of energy with L’Oréal Men Expert’s Hydra Energetic Moisturiser to beating the dreaded Shoe Mountain (hint: it's all about the laces), Jermaine helps the dads to win it - not wing it!

The multi-platform campaign will go live in June, with a series of long and short-form content starring the Wingmen as they race through the mini-challenges to reach the finish line on time and well-groomed.

Credits
Agency / Creative