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Petbarn Makes Every Pet Moment Glamourous with AW 22 Collection

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Renowned fashion photographer Juliet Taylor captures pets in some unglamorous moments for the Howatson+Company campaign

Petbarn Makes Every Pet Moment Glamourous with AW 22 Collection

Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats. 

The campaign was shot by renowned fashion photographer Juliet Taylor, and promises to make every pet moment glamorous, even the unglamorous ones, whilst showcasing a range of knits, raingear, trench coats and more. 

Says Petbarn’s general manager of marketing, Shannon Jenkin: “At Petbarn, we’re all about putting pets first. Which is why our range of apparel is as well-made and stylish as  any fashion brand. Makes sense that we treat it like one.” 

Says Chris Howatson, CEO H+Co: “Pet wear is increasingly used as a form of human self expression, but this campaign explores the idea that our pets have their own  personalities and can be styled to match. We’re delighted to be sharing our first work for Petbarn.”  

The national campaign is live across digital, social and OOH. 

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Creative

Creative: Howatson+Company

PR: Howatson+Company

Media: OMD

Production Company: The Pool Collective

Photographer: Juliet Taylor

Production Coordinator: Zoe Izzard

Client

Client: Petbarn

Chief Customer Officer: Nick Adams

General Manager Marketing: Shannon Jenkins

Creative Director: Kate Napier

Categories: Home, Pet Supplies

Howatson+Company, Wed, 13 Apr 2022 07:55:55 GMT