The Core Agency has launched a new creative campaign for its client, Pet Circle. The brand is Australia's largest online pet supplies company selling everything from pet food to treats and medication, through its website petcircle.com.au.

The campaign leverages the brand's new 'Nourish them' core idea created by the agency. It includes 30 sec and 15 sec TVCs, outdoor and digital executions.

Pet Circle is amongst a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

Says Christian Finucane, founder and creative partner, The Core Agency: "We're really pleased with this new work for Pet Circle - its simple message will help power the growth of our client. It's always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day."

This latest campaign launch comes after The Core Agency announced last month it had won the Elders Insurance account. The agency is tasked with creating and rolling out a new Core Idea for the customer-focused insurance brand.