Australian online pet supplies company Pet
Circle has appointed The Core Agency.
The Sydney based independent will
manage brand development, design, digital and integrated advertising for
Pet Circle, with the first work set to be released in coming months.
in 2011, Pet Circle supplies pet food, medication, accessories, toys
and treats to more than 100,000 customers across the country through its
online site, petcircle.com.au.
The Core Agency has won the business after demonstrating clear strategic
thinking leading to strong creative ideas which were presented during
Says Christian Finucane, co-founder and creative
partner at The Core Agency: "Pet Circle is a fantastic business that's
in a great position to go to the next level. We are really pleased that
our pitch idea was chosen to help them achieve their bold ambitions for
the brand. And our trio of agency goldfish are doing backflips with
Says Juvita Janto, marketing director at Pet Circle:
"Pet Circle is getting ready for accelerated growth and the work that
The Core Agency presented us will play a huge role in helping us lead
the trend in healthy food for pets."
Pet Circle is the latest
client to join the roster of the creative agency since the start of the
year, with other recent wins to be announced shortly.