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PES Builds a Flopping Fish from Plastic Pollution in Corona x Parley Film

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Beer brand teamed up with Parley for the Oceans and Oscar-nominated animator PES for Earth Day to illustrate the positive impact of clean-ups and the need to avoid single-use plastic
PES Builds a Flopping Fish from Plastic Pollution in Corona x Parley Film
For Earth Day, Corona and Parley for the Oceans have released a stop-motion animation to illustrate the dangers of marine plastic pollution to wildlife and more importantly, advocate for avoiding single-use plastics, recycling existing plastic or participating in local clean-ups to protect our paradises and help save the lives of animal species.
 
The memorable stop-motion animation, created by Academy Award nominated animator Adam Pessane, better-known as PES, is entitled ‘The Fish’ and poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull. The film uses PES’ unique style to deliver a strong message designed to bring the critical issue of marine plastic pollution to a global audience on Earth Day.


 
Each year 100,000 marine mammals and turtles are killed by marine pollution and reportedly, 90 per cent of seabirds have plastic in their stomachs. Yet 8 million metric tons of plastic pollution still enter the world’s oceans every year – the equivalent of a dump truck every minute. Earth Day provides a moment to reflect on the impact this plastic has on wildlife and our own well-being.
 
The release of the video coincides with the launch of a new interactive online portal which highlights Corona and Parley’s ongoing clean-up efforts. To date, the partnership has conducted over 519 clean-ups with 25,808 volunteers in over 15 countries in an effort to protect the brand’s homeland, the beach. At any time, people can visit protectparadise.com to find the latest schedule of clean-ups near them and as the video points out, help save the lives of the wildlife that call paradise home.
 
PES, Creator of ‘The Fish’ said: “I’m proud to be able to use my platform as a filmmaker to raise awareness of this issue. Collectively, we have not been doing enough to look after the oceans – and this must change. It has been a pleasure working with both Corona and Parley for the Oceans to create this animation that will hopefully raise awareness of the critical situation facing our ocean wildlife.”
 
Evan Ellman, brand director for Corona said: “A lot of the work Corona has done to date are clean-ups and community engagement on the ground to protect paradise, so we can continue to enjoy it. This Earth Day, we wanted to leverage Corona’s influence as a global brand and connect with our consumers on this issue in a unique, unexpected way. The collaboration with PES is a perfect tribute to Corona and Parley’s ongoing and shared commitment to tackle plastic waste that pollutes our oceans and endangers over 800 animal species.”
 
Cyrill Gutsch, founder and CEO, Parley for the Oceans, said: “When we launched our partnership with Corona in 2017, we promised to clean up plastic pollution from 100 islands by 2020. We reached our goal last year and are now extending our clean-up efforts to hundreds of beaches all over the world. We are inviting everyone to participate, joining our collaboration platform to support the movement. To protect life. Because every piece of plastic we can intercept from a beach is a victory, so it doesn't end up in the belly of an animal or in our own body.”
 
Alvaro Sotomayor, Wieden+Kennedy Amsterdam creative director, said: “Addressing marine plastic pollution seems like an insurmountable task. But if you look at all the plastic in the ocean, like the fish in the film, you’ll see that all it is, is one straw here, one fork there. A toothpick. A comb. A few bits and bobs. Just like all the plastic in the ocean, the fish represents a collection of individual actions by individual people. At the end of the day, we’re all responsible for the problem, so we hope that by watching this film viewers will feel responsible to be part of the solution.”


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Post Production / VFX

VFX Supervisor: Andrew Babick

Colourist: Juan Cabrera, LightBender

Production Company

Production Company: PES Film

Director: PES

DOP: Eric Adkins

Executive Producer: Sarah Phelps

Production Designer: Kyle Arneson

Art Department: Greg Pinsoneault

Animation: Javan Ivey, Alfonso Estrada

Client

Advertiser: Corona

Global Vice President: Felipe Ambra

Global Brand Director: Evan Ellman

Offline

Editor: Brian Miller

Creative Agency

Creative Agency: WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Alvaro Sotomayor

Art Director: Anyaa Dev, Riccardo Rachello

Planner: Maria Correa

Head of Production: Joe Togneri

Group Account Directors: Courtney Trull

Account Director: Luke Purdy

Account Manager: Marie Lee

Strategy Director, Digital/Social: Freddie Young

Digital Strategist: Anna Chan

Project Manager: Gabi Moreira

Business Affairs: Akvilina Jaskunaite

Copywriter: Jake Barnes

Sound

Sound Engineer: PES

Audio Mixer: Dave Wagg, Lime Studios

Genres: Animation, People

Categories: Beers, Alcoholic Beverages

Wieden+Kennedy Amsterdam, Tue, 23 Apr 2019 11:21:33 GMT