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Peruvian Paint Brand American Colors Goes Fishing with Striking Print Campaign

30/04/2021
Advertising Agency
Lima, Peru
134
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Fahrenheit DDB teams with Plan B on outdoor campaign showcasing the brand's water resistance

American Colors, the Peruvian brand of premium paints, recently tasked Fahrenheit DDB to create a a print/outdoor campaign for one of their top products. American Colors is already known in Peru for its high quality paints, but this time they wanted to focus on one of their main attributes: water resistance.

Along with local visual production company Plan B, Fahrenheit DDB came up with a simple yet powerful solution, using the actual product to generate mesmerising visuals.

The goal was to capture the essence of the interior design and deco world, and create something artistic you would want to hang on your wall. A wall painted with American Colors.

The campaign was released this month on newspapers, specialised deco and interior design magazines and retail stores.

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