Fri, 30 Apr 2021 11:37:19 GMT
American Colors, the Peruvian brand of premium paints, recently tasked Fahrenheit DDB to create a a print/outdoor campaign for one of their top products. American Colors is already known in Peru for its high quality paints, but this time they wanted to focus on one of their main attributes: water resistance.
Along with local visual production company Plan B, Fahrenheit DDB came up with a simple yet powerful solution, using the actual product to generate mesmerising visuals.
The goal was to capture the essence of the interior design and deco world, and create something artistic you would want to hang on your wall. A wall painted with American Colors.
The campaign was released this month on newspapers, specialised deco and interior design magazines and retail stores.
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Product: American Colors
Agency: Fahrenheit DDB
Chief Creative Officer: Ricardo Chadwick
Head of Account Management: Alberto Goachet
Executive Creative Director: Sergio Franco Tosso
Creative Director: Jorge Rocca Gaillour
Creative Director: Gerardo Ramos
Copywriter: Gerardo Ramos
Art Director: Jorge Rocca
Group Account Manager: Manuel Vergara
Head of Production: Vanessa Díaz
Agency Producer: Leicy Márquez
Production Company: Plan B
Chief Executive Officer: Kurt Castillo
Art Director: Percy Kiyabu
3D Director: Victor Nakandakari
Producer: Milagros Zegarra
Categories: Home, DecoratingFahrenheit DDB, Fri, 30 Apr 2021 11:37:19 GMT