Wed, 24 Jun 2020 13:40:17 GMT
As the UK entered lockdown due to Covid-19, Persil switched their positioning from encouraging messy play outdoors, to facilitating it indoors – ‘Dirt is Good’ became ‘Home is Good’.
They partnered with National Geographic Kids to create a host of fun activities designed to inspire parents with kids aged 5-12 to get creative at home.
AnalogFolk were asked to come up with a digital activation to support this ‘Home Is Good’ content. So created a compelling reason for families to bring the adventure inside, and proudly share their creations on social.
AnalogFolk used the Persil x Nat Geo activities to excite kids and spark their imaginations, by announcing it would make a mini movie starring all of their creations.
Each week, the team held a ‘casting call’ for characters (each made through a different activity) and were sent loo-roll snakes and pebble people with real star potential.
To enter a character, parents simply posted their child's creation on Instagram using #HomeIsGoodMovie
AnalogFolk then collated all of its 'A-listers' and animated them into a mini movie that premiered on social channels. 'The Scaredy Snake' is a story about friendship, creativity and courage where a snake gets stuck in a really big tree and calls on his pesky pebble pals for help. But Snake realises that being stuck may not be so bad, if he can just learn to ssssee thingssss differently…
This campaign is brand new, so results are coming soon.
Creative Agency: Analogfolk
Associate Creative Director: Sara Pouri
Creative : Kostie Kontorravdis
Creative: Tom Kemp
Strategist: Sofia Bodger
Senior Producer: Erica Sedgwick Renka
Video Editor: Gabriella
Video Editor: Margarita Losif
Senior account director: Katie Guy
Genres: Animation, People, Action, Storytelling
Categories: Home, Cleaning ProductsAnalogFolk, Wed, 24 Jun 2020 13:40:17 GMT