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Persil Issues Heartfelt Thanks to the UK for Staying Indoors During Covid-19 Pandemic

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Persil partner with agency MullenLowe Group encouraging parents and children to play at home amidst the Covid-19 pandemic

Persil Issues Heartfelt Thanks to the UK for Staying Indoors During Covid-19 Pandemic
As a brand that believes in the goodness of dirt and the importance of outdoor learning, Persil ask themselves: “what role does dirt play in our lives now and how do we as a brand stay relevant in this new reality?”
In the face of uncertainty, dirt can lift spirits, calm fears, and make people feel part of a community, even if they’re apart. The world indoors can be just as good as the world outdoors.

Foot drawings are good. Passing on a family recipe is good. DIY workouts are good. Making volcano experiments is good. Dress up games are good.  Building bug hotels is good. Painting rainbows is good. Home is Good.

Persil’s campaign will begin with a series of social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. The film will reinforce this message of coming together by playing apart for the greater good of us all.

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Agency: MullenLowe Group UK

Client: Unilever

Executive Vice President, Fabric Solutions: Enzo Devoto

Vice President, Dirt For Good: Tati Lindenberg

Global Marketing Manager, Dirt For Good: Vincent Jaskowski

Chief Creative Officer: Jose Miguel Sokoloff

Creative Directors: Katrina Encanto and EJ Galang

Producer: Katie Colhoun

Stills/Social Producers: Maria Singh and Hettie Rifkin

Brand Business Leader: Will Dixon

Group Account Director: Charlotte Brookes

Account Director: Lee Allen

Account Manager: Jennifer Bates

Global Planning Director: Chris Chalk

Strategy Director: Sandy Doran

Design: MullenLowe Studio

Artwork: Rob Carew and Dom Scriven

Design: Elisabeth Bolzon, Danny Flint and Tom Hamilton

Production Company: Yeti, part of MullenLowe Group UK

Exec Producer: Elliot Dollie

Editor: Zack Langsdon

Online: Oliver Chater

Sound Design: SoundTree

Engineer: Henning Knoepfel

Producer: Jay James

Grade Company: Unit

Colourist: Denny Cooper

Producer: Tania Da Sousa

Music: “Running Free”

Publisher: Alibi

Composer: Adam Bowers and Natasha Robertson

Cleared Through: Big Sync

Producer: Lisa James

Genres: People

Categories: Home, Laundry

MullenLowe Group UK, Thu, 09 Apr 2020 08:36:37 GMT