As a brand that believes in the goodness of dirt and the importance of outdoor learning, Persil ask themselves: “what role does dirt play in our lives now and how do we as a brand stay relevant in this new reality?”
In the face of uncertainty, dirt can lift spirits, calm fears, and make people feel part of a community, even if they’re apart. The world indoors can be just as good as the world outdoors.
Foot drawings are good. Passing on a family recipe is good. DIY workouts are good. Making volcano experiments is good. Dress up games are good. Building bug hotels is good. Painting rainbows is good. Home is Good.
Persil’s campaign will begin with a series of social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. The film will reinforce this message of coming together by playing apart for the greater good of us all.