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Persil Issues Heartfelt Thanks to the UK for Staying Indoors During Covid-19 Pandemic


Persil partner with agency MullenLowe Group encouraging parents and children to play at home amidst the Covid-19 pandemic

Persil Issues Heartfelt Thanks to the UK for Staying Indoors During Covid-19 Pandemic
As a brand that believes in the goodness of dirt and the importance of outdoor learning, Persil ask themselves: “what role does dirt play in our lives now and how do we as a brand stay relevant in this new reality?”
In the face of uncertainty, dirt can lift spirits, calm fears, and make people feel part of a community, even if they’re apart. The world indoors can be just as good as the world outdoors.

Foot drawings are good. Passing on a family recipe is good. DIY workouts are good. Making volcano experiments is good. Dress up games are good.  Building bug hotels is good. Painting rainbows is good. Home is Good.

Persil’s campaign will begin with a series of social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. The film will reinforce this message of coming together by playing apart for the greater good of us all.


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: People

Categories: Home, Laundry

MullenLowe, Thu, 09 Apr 2020 08:36:37 GMT