Pernod Ricard USA Appoints Ogilvy Creative Partner for Tequila and Mezcal Brands

Ogilvy today announced it has been selected by Pernod Ricard USA to serve as the lead creative agency for Olmeca Altos Tequila, Tequila Avión, and Del Maguey. The agency designation comes as Pernod Ricard USA consolidates its global agency roster to create a more cohesive ecosystem and greater efficiencies in support of the company's marketing transformation journey. 

Ogilvy will coordinate a brand and integrated communications strategy for each of the tequila and mezcal brands with a focus on translating timeless brand stories into timely creative ideas that will drive sustained growth for each of the Pernod Ricard USA brands. Responsibilities will primarily include brand strategy, advertising and personalised content development. 

Ogilvy’s Global CEO of Advertising Antonis Kocheilas said: “We are thrilled to be partnering with the team at Pernod Ricard because they understand the critical role that creativity plays in keeping brands at the forefront of culture and connected to their consumers’ evolving needs. I’m personally looking forward to working with our creative teams to grow and establish each of these brands as the favourite choice of premium drinkers in relevant drinking occasions.” 

Pam Forbus, chief marketing officer, Pernod Ricard North America, said: “As we adapt to an ever-changing marketplace, I’m confident our new partnership with Ogilvy will enable us to become even more consumer-centric in our efforts to winpremium drinkers’ attentionfor Olmeca Altos Tequila, Tequila Avión, and Del Maguey. Ogilvy’s data-driven approach to growing brands and businesses puts creativity at the heart of performance, which we believe is the key driving sustained growth in today’s world.”