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Periscope & Zoic's New Trolli Sweet Spots are Wonderfully Weird

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Central Films North's Rodrigo Garcia Saiz embraces the bizarre with new campaign

Periscope & Zoic's New Trolli Sweet Spots are Wonderfully Weird

Los Angeles-based Central Films North director Rodrigo Garcia Saiz teams up with VFX shop Zoic Studios to infuse a high school science lab with awesomely augmented gummy worms in the new 30 second “Sour Brite Crawler Minis” for Trolli out of Periscope, Minneapolis, MN. The spot features a quirky science teacher leading his class on a dissection of the Sour Brite Crawler—native to “Trollidad”—while the students peer down at the larger-than-life neon gummies before them. As one remarkably eager student prods her specimen, the worm begins to bubble and then erupts in a rainbow explosion of the “baby” sized sugary delights. The entire classes relishes in the shower from the apparently pregnant crawler of delectable minis as the teacher gleefully exclaims, “I’m a daddy!”

The campaign also includes the 15 second “Feed Your Sour Tooth” that features a peculiar young man whose self-proclaimed sour tooth turns out to be a personified molar with a bit of sass. A final spot, “Dino” will air on July 1st.     




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Production Company

Director: Rodrigo Garcia Saiz

DOP: Beto Casillas

Executive Producer: John Barreiro

Production Company: Central Films North

Post Production / VFX

Art Department: Nadar Husseini

Colourist: Wes Waldron, Rob Winfield

Creative Director: (ECD) Chris Jones

Executive Producer: Matt Thunell

Head of Production: Ian Unterreiner

Post Production Company: Zoic Studios

Producer: Nicolas Vassil

VFX Supervisor: Ryan McDougal

Offline

Edit Assistant: Frank Sigwarth

Edit Company: Whitehouse

Editor: Brian Gannon

Executive Producer: Kristin Banstetter

Producer: Caitlin Morris

Music

Composer: Tom Lecher, Alex Berglund

Music Production: Echo Boys

Producer: Sara Davidson

Sound Mix: Chris Bartles

Creative Agency

Art Director: Justin Davis, Jen Neis

Copywriter: John Sullivan

Creative Agency: Periscope

Producer: Kelly Farley

Genres: Comedy, Visual VFX

Categories: Food, Sweet

lbbonline.com, Mon, 20 Apr 2015 09:16:05 GMT