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Performance Art Enjoys Huge Momentum as it Hits the Four-Month Mark

Hires, Wins & Business 0 Add to collection

The new Interpublic Group agency has added five new clients, over two dozen staffers and new office space in both New York and Toronto

Performance Art Enjoys Huge Momentum as it Hits the Four-Month Mark

Performance Art has completed a hugely successful first four months that saw it add five new clients across the financial, DTC and technology sectors, while also expanding mandates with existing clients.

The agency brand launched in July with a business model built around delivering high-performance work supported by strong creative. The model combines deep data, technology, and CRM expertise, complemented by high-end creative talent, and powered by innovative tools and processes.

“There is an unbelievable appetite for work that is high-performing, smart and adaptable to individuals – without sacrificing the craft, cleverness, emotion and creativity the best advertising has always had,” says CEO Andrea Cook. “With the right partnership, there is no need to choose between work that works, and work that wows”.

The agency has added over two dozen staffers in its first four months, with a particular emphasis on strategy and project management.

“Our organisational design has much to do with our success – most importantly our comfort operating in the complexity of data and technology, and our absolute belief in specialist talent,” says COO Elizabeth Sellors.

Performance Art has reimagined its strategy team to focus on key areas of specialisation, including media and communications, data-technology, as well as data science and CRM. Key hires include technology strategist Kirk Linkletter from Innocean; media and social specialist, Adam Ferraro from Ogilvy; and Marian Schaly, a specialist in full-funnel brand communications who was most recently with Wunderman.

Performance Art has also invested heavily in scaling its product and delivery, leading to several critical hires in resourcing, data technology, consultancy and product development specialists. They include Andrea Ignas as director of resource management; Sayan Datta as senior manager of Analytics; Kaivalya Kashyap as solutions consultant; and Arnaud Icard from DentsuOne as group director, product and technology solutions.

The agency plans to support it’s more than 25% growth by adding an additional 20 staff across all departments in the US and Canada in the coming quarter.

“Over the years, this team has developed a set of powerful tools, methods and conceptual frameworks for the repeatable delivery of high-quality, platform-grade ideas and executions,” says chief creative officer Ian Mackenzie. “We’re beyond excited that both our existing and new clients are trusting us to bring these tools to bear on some of their biggest business challenges, all while making fulsome use of some of the world’s most powerful data and technology platforms.”

The agency remains in growth mode, with openings across multiple disciplines in both of its new office locations: In New York at 622 3rd Avenue, and Toronto at 200 Wellington Street West.

“It’s not every day you get to define a new agency model, and early indications show we’re on to something here,” says Andrea. “Our priority is on growing the right team and protecting our special culture as we scale. If you’re looking for something different and entrepreneurial, check out our job posts and come join the fun.”


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lbbonline.com, Thu, 11 Nov 2021 12:47:24 GMT