Perfomics Appointed Lead Digital Marketing Agency for Staples

Performics has been awarded the account for all paid search and digital display activity for Staples across Europe, following a competitive pitch.

Staples,  the world’s largest office products company and third largest internet retailer, was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

Performics, part of the ZenithOptimedia group and winner of Best Agency at the 2012 and 2014 European Search Awards, was selected for its strategic vision and deep understanding of multi-market challenges.

Frederic Joseph, CEO, Performics EMEA, said: “With data at the heart of our strategy, Performics invests heavily in market-leading tools and proprietary technology so we can fully understand cross-channel and cross-device customer journeys. Wining such an amazing brand across markets is testament to the Performics network’s expertise across Europe.”

Rikke Wivel, Director, Head of Digital Marketing at Staples Europe, added: “We recognise that digital media has changed the way our customers shop and we want to ensure we have a strong presence where our customers choose to research and browse. We look forward to partnering with Performics in strengthening Staples’ digital presence across Europe.”