Perdue Farms Keeps Hungry Spirits up in Keep Cookin' Spot

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The VIA Agency developed the campaign to break Covid-19 ad fatigue and help people use the kitchen during lockdown
Perdue Farms Keeps Hungry Spirits up in Keep Cookin' Spot

Perdue Farms has launched its latest campaign created by The VIA Agency. During these challenging times, Perdue Farms has taken a bit of a different approach for the chicken brand and chose to focus on the resilience of the human spirit in its new spots, Keep Cookin’. During these tough times we may get knocked down, but we get up, and we keep cooking. 

As people are spending more time in the kitchen than ever and trying to make the best of it – whether it’s teaching the kids how to cook, trying new recipes, or going back to our tried and true comfort foods (banana bread, anyone?), Perdue is happy to be a part of that. The spot, conceptualised and shot in just three weeks, breaks consumers out of the Covid-19 ad fatigue and focuses on the human aspect of this pandemic - something this long-standing family company is founded on. VIA was able to bring this together by capturing everything remotely, hiring DP’s for each scene to shoot the people they are sheltering in place with, while working with the director and creative team over Zoom. 

The campaign launched today with 30 and 15 second spots. 


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VIA

Creative Lead: Amos Goss

Chief Creative Officer: Bobby Hershfield 

Creative: Gabriel Guedelha, Stephen Davis 

Producer: Barry Wolford 

Head of Strategy: Dan Bailin 

 
 
Perdue

Chief Marketing Officer: David Zucker 

Creative Consultant: Ryan Perdue

Genres: People, Dialogue

Categories: Food, Meat & Fish

The VIA Agency, 2 months ago