Perdue Chicken Chairman Speaks to the People Who Feed America

The VIA Agency has launched its latest work for Perdue Chicken. Given all that’s going on with Covid-19, VIA and Perdue decided to scrap the creative they had planned to launch on March 30th and come up with something new to acknowledge the situation, and in particular thank all of the people who are working overtime to keep the food supply chain up and running during this crisis.

VIA quickly decided the best way to send this message was straight from chairman Jim Perdue’s heart, in his words, into his own cell phone. In just a few days, VIA’s team came up with a plan, script, and very unorthodox production plan that included Jim filming the spot himself in 'selfie mode' while VIA directed remotely.