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Perdue Chicken Chairman Speaks to the People Who Feed America

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Jim Perdue speaks from the heart in films from The VIA Agency

Perdue Chicken Chairman Speaks to the People Who Feed America

The VIA Agency has launched its latest work for Perdue Chicken. Given all that’s going on with Covid-19, VIA and Perdue decided to scrap the creative they had planned to launch on March 30th and come up with something new to acknowledge the situation, and in particular thank all of the people who are working overtime to keep the food supply chain up and running during this crisis.

VIA quickly decided the best way to send this message was straight from chairman Jim Perdue’s heart, in his words, into his own cell phone. In just a few days, VIA’s team came up with a plan, script, and very unorthodox production plan that included Jim filming the spot himself in 'selfie mode' while VIA directed remotely.

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Chairman, Perdue Farms: Jim Perdue

CEO: Randy Day

President, Perdue Premium Poultry: Mark McKay

SVP, CMO and E-Commerce : David Zucker

The VIA Agency

CEO: Leeann Leahy

Chief Strategy Officer: David Burfeind

Chief Creative Officer: Bobby Hershfield

Creative Lead: Amos Goss

Creative: Lee Cutrone

Creative: Stephen Davis

Director of Client Strategy: Dan Bailin

Project Management Lead: Mattie Wahosky

Leo Schwach, Planning Lead
Amanda Gray, Production
Sam Peisner, Production

Categories: Food, Meat & Fish

VIA, Tue, 31 Mar 2020 16:24:53 GMT