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Pepsi & NFL: Are You Fan Enough?

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New campaign by TBWA\Chiat\Day LA

Pepsi & NFL: Are You Fan Enough?

Pepsi and the NFL come together to celebrate the epic journey both players and fans embark on throughout the entire football season, in hopes of reaching Super Bowl 48 with their new film “March to 48.” The first of two films, this one builds anticipation as fans prepare for the first kick-off, along with giving us a glimpse of NFL greats like San Francisco 49ers Coach Jim Harbaugh, Cowboys Owner Jerry Jones, Hall of Famer Barry Sanders and Detroit Lions Quarterback Matthew Stafford as they head into the season. A second film debuting in November will focus on the march to the playoffs.

 

 

Credits

 

CMO, Pepsi Bottling Co.:    Simon Lowden 
Vice President, Pepsi Trademark:    Angelique Krembs
Creative Director, DirectFocus:    Barry Rosen
Senior Director, Pepsi Blue Can:    Rishi Daing
Senior Manager, Portfolio Strategy:    Justin Toman
Director, Sports Marketing:    Zach Harris
Sports Marketing:    Sara Herman
Sports Marketing:    Alex Utay
Communications:    Andrea Foote, 
Communications:    Andrea Canabal
Communications:    Esther-Mireya Tejeda


Agency: TBWA\Chiat\Day LA
CMO, Pepsi Bottling Co.:    Simon Lowden 
Vice President, Pepsi Trademark:    Angelique Krembs
Creative Director, DirectFocus:    Barry Rosen
Senior Director, Pepsi Blue Can:    Rishi Daing
Senior Manager, Portfolio Strategy:    Justin Toman
Director, Sports Marketing:    Zach Harris
Sports Marketing:    Sara Herman
Sports Marketing:    Alex Utay
Communications:    Andrea Foote, 
Communications:    Andrea Canabal
Communications:    Esther-Mireya Tejeda


Production Co.: Anonymous Content
Director:     Omri Cohen
Sr. Executive Producer:     Jeff Baron
Exec. Producer/Production:     SueEllen Clair
Line Producer:     Lynne Pateman
Dir. Of Photography:     Max Goldman


Editorial Co.: Rock Paper Scissors
Director:     Omri Cohen
Sr. Executive Producer:     Jeff Baron
Exec. Producer/Production:     SueEllen Clair
Line Producer:     Lynne Pateman
Dir. Of Photography:     Max Goldman


On-Line: A52
Producer:    Meredith Cherniack
Flame Artist:    Andy Bate 
2D VFX Artist(s):      Brendan Crockett, Andres Barrios
Flame Assist:     Kevin Stokes
Roto Artists:     Geraldine Doray-Novak
Roto Artists:     Tiffany Germann


Telecine: MPC
Colorist:    Mark Gethin

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Categories: Soft Drinks, Carbonated Drinks

TBWA Worldwide, Wed, 11 Sep 2013 11:40:58 GMT