Thu, 08 Jan 2015 14:34:23 GMT
Ahead of the 2014 New Year’s Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season.
Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction.
The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time.
Brand: Pepsi MAX
Media Agency: OMD
Planner: Isobel Dracup, Ann-Marie Loughney
Account Managers: Ned Paterson, Vanessa Wise
Creative Agency: AMV BBDO
TV Producer: Christina Hermann
Creatives: Adam Whitaker, Julian Harriman-Dickinson
Post Production Company: Big Buoy
Director: Julian Harriman-Dickinson
DOP: Toby Howell
Producer: Kate Rowland, Sam Goldthorpe
Production Company: HarrimanSteel
Production Designer: Will Field
Audio Post Production: Thrum
Composer: Tim Burns
Sound Design: Tim Burns
Genres: In-camera effects
Categories: Soft Drinks, Carbonated DrinksAMV BBDO, Thu, 08 Jan 2015 14:34:23 GMT