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Pepsi Max’s NYE Ping Pong Stunt Might Just Be The Coolest Thing We’ve Seen All Year

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Editors’ Choice: No fireworks needed in this explosion of colour from AMV BBDO and HarrimanSteel

Pepsi Max’s NYE Ping Pong Stunt Might Just Be The Coolest Thing We’ve Seen All Year

Ahead of the 2014 New Year’s Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season.

Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction. 

The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time. 

video
Pepsi MAX 'NYE Ping Pong Ball Drop'
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Client

Brand: Pepsi MAX

Media Agency

Media Agency: OMD

Planner: Isobel Dracup, Ann-Marie Loughney

Creative Agency

Account Managers: Ned Paterson, Vanessa Wise

Creative Agency: AMV BBDO

TV Producer: Christina Hermann

Creatives: Adam Whitaker, Julian Harriman-Dickinson

Post Production / VFX

Post Production Company: Big Buoy

Production Company

Director: Julian Harriman-Dickinson

DOP: Toby Howell

Producer: Kate Rowland, Sam Goldthorpe

Production Company: HarrimanSteel

Production Designer: Will Field

Music

Audio Post Production: Thrum

Composer: Tim Burns

Sound Design: Tim Burns

Genres: In-camera effects

Categories: Soft Drinks, Carbonated Drinks

AMV BBDO, Thu, 08 Jan 2015 14:34:23 GMT