Pepsi Max's Beach Pop Up Says Hello to New Mango Flavour

Pepsi MAX has announced the nationwide availability of its brand new summery flavour, Pepsi MAX Mango. Following its successful exclusive debut at Tesco over the summer, the sugar free cola brand’s latest offering is set to captivate fans of the brand at major supermarkets across the UK. To celebrate its newest launch, Pepsi MAX is hosting a beach-themed pop-up at Victoria station on 21st September, giving those not quite ready to say goodbye to the summer season vibes one more day of fun.

The upcoming pop-up at one of London’s busiest train stations will provide a tropical escape to commuters who are suffering from 'Seasonal Denial Syndrome', a concept developed by Pepsi MAX to represent those who refuse to accept the end of summer. The holiday-inspired pop-up will offer passers-by the chance to take part in competitions to win an all-inclusive dream holiday worth up to £3000, while sampling the bold new flavour in a sandy setting surrounded by deckchairs, parasols and palm trees. This event follows the beachy experience’s buzzing first appearance at Waterloo Station on 16th September, continuing to embrace those who choose to chase the summer.

Accompanying the pop-up in celebrating the launch of Pepsi MAX Mango will be a range of advertising across the UK including a bold out of home campaign. Across social media, fans of the sugar-free cola will be treated to original content featuring some of the nation’s most loved influencers such as Nella Rose, Formz and GK Barry. 

Dagmar Emery, senior marketing manager for Pepsi, said, "Pepsi MAX Mango is the latest move in our commitment to delivering bold and delicious flavours that our consumers love. Last summer’s Taste Challenge saw 70% of participants across the UK prefer the refreshing taste of Pepsi MAX to the nation’s biggest selling full-sugar cola* in a blind taste test, and now we’ve given the nation’s preferred taste an irresistible mango twist so you can get a taste of summer, even in those bleak winter months. We’re thrilled to say hello to Mango in style, giving commuters one last taste of summer and a sunny new drink to keep Seasonal Denial Syndrome at bay.".

Pepsi MAX Mango is now available to be purchased at all major supermarkets across the UK. For more information about the brand new flavour, and the upcoming Victoria Station pop-up event, visit @PepsiMAXUK on Instagram and Facebook.