senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Pepsi MAX & AMV BBDO Create an Unbelievable Bus Stop

21/03/2014
Advertising Agency
London, UK
2.3k
Share
Commuters get a shock in latest installment of 'Unbelievable' campaign

Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets. The technology, which is currently exclusive to Pepsi MAX, has been launched to commuters and shoppers on one of London's busiest roads, New Oxford Street. A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. 

This creative concept is part of PepsiCo's integrated campaign for the UK which brings Pepsi MAX's 'Unbelievable' combination of maximum taste AND no sugar to life. In February AMV BBDO and OMD UK worked with Pepsi MAX to launch another media-first with Vine integration that saw fresh and innovative user-generated content broadcast across DOOH sites. The latest stage of the campaign will feature another innovative DOOH media first planned by OMD UK, bought by Talon, created by AMV BBDO, with production and creative technology by Grand Visual: combining the DOOH platform with state of the art augmented reality technology. 

The bus shelter follows the Unbelievable loop-the-loop, which was released last month. Check it out here.

Credits
Brand
Agency / Creative
Media
SIGN UP FOR OUR NEWSLETTER
Work from AMV BBDO
Dancing Can
Guinness Nitrosurge
18/11/2024
8
0
Language
World Gold Council
13/11/2024
14
0
4 out of 5
Smart Energy GB
08/11/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0