Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets. The technology, which is currently exclusive to Pepsi MAX, has been launched to commuters and shoppers on one of London's busiest roads, New Oxford Street. A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. 

This creative concept is part of PepsiCo's integrated campaign for the UK which brings Pepsi MAX's 'Unbelievable' combination of maximum taste AND no sugar to life. In February AMV BBDO and OMD UK worked with Pepsi MAX to launch another media-first with Vine integration that saw fresh and innovative user-generated content broadcast across DOOH sites. The latest stage of the campaign will feature another innovative DOOH media first planned by OMD UK, bought by Talon, created by AMV BBDO, with production and creative technology by Grand Visual: combining the DOOH platform with state of the art augmented reality technology. 

The bus shelter follows the Unbelievable loop-the-loop, which was released last month. Check it out here.