10 months ago
Pepsi have debuted, 'Pepsi Presents: A Cardi Carol', to promote its new ‘Gift it Forward with Pepsi’ campaign which celebrates and encourages the unapologetic act of gifting cash for the holidays. The creative, starring Cardi B, was developed and produced by VaynerMedia, PepsiCo’s digital AOR and provides a refreshing spin on traditional holiday campaigns. ‘Pepsi Presents: A Cardi Carol’ takes viewers back in time, to when Cardi was a young girl growing up in the Bronx. She gets snubbed by Santa on Christmas Eve for being on the ‘naughty list’ and vows to one day gift people – no matter if they are naughty or nice – what they really want – CASH. The story ends in present day with Cardi teaming up with Pepsi to gift cash forward to all this holiday season.
‘A Cardi Carol’ will be cut down to a :30 television commercial which will debut nationally on Thanksgiving Day.
Pepsi is Giving Away Cash This Holiday Season, but Doesn't Want You to Keep it
People who gift cash for the holidays get a bad reputation for being lazy and thoughtless – but not only are they #winning for skipping endless retail lines and the possibility of gifting a future return, but they are giving people the power to buy what they actually want. Pepsi knows cash is the best gift you can give or get, that's why this year the brand is celebrating those unapologetic cash givers, by giving them - and everyone - one more way to gift it forward. Introducing 'Gift it Forward with Pepsi,' a new holiday tradition, where Pepsi is giving away hundreds of thousands of dollars in cash to enable fans and consumers to spread some holiday cheer to their friends, family and causes that are near and dear to them.
Group Creative Director, VaynerMedia: Adam Lock
Creative Director, VaynerMedia: David Gonsalves
Associate Creative Director, VaynerMedia: Rami Levi
Sr. Art Director, VaynerMedia: Ricardo Burneo
Producer, VaynerMedia: Lauren Dinsdale
VP Group Account Director, VaynerMedia: Anne Flavin
Account Director, VaynerMedia: Marissa Rubin
Director Business Affairs, VaynerMedia: Jaymie Lipman
Director, S&D: Joseph Kahn
Daniel Pearl - DP: Daniel Pearl
Senior Editor, Whitehouse Post: Adam Rudd
AE, Whitehouse Post: Rachel Hamburger
Post Producer, Whitehouse Post: Ryan Smith
EVP VFX, Gloria FX: Sergii Mashevsky
Genres: Music performance, People
Categories: Soft Drinks, Carbonated DrinksVaynerMedia, 9 months ago