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People Trapped in Bubbles Highlight the Dangers of Antibiotics Overuse

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Annex director Simon Aboud captures a dystopian near future for Havas Germany

People Trapped in Bubbles Highlight the Dangers of Antibiotics Overuse

Annex Films’ Simon Aboud has directed this futuristic antibiotics social awareness film through Havas Germany. The spot, filmed in London, uses bubbles as a metaphoric barrier to show the dangers of antibiotics overuse. Aboud’s film has a dystopian feel which highlights the message with a simmering power. With his experience in features, the piece has a great scale and stunning level of cinematography as well as an underlying narrative that pieces together the puzzle of a world that is only too possible.

Simon commented: “This reality is, unfortunately, only too possible. So I tried to convey a world in the near future rather than something born of science fiction. I think that way the message becomes more powerful."

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Creative Agency

Creative Agency: Havas Germany

Creative Director: Karsten Brommenschenkel

Producer: Michael Heinemeyer


Composer: Nick Norton-Smith

Production Company

Production Company: Annex Films

Director: Simon Aboud

Producer: Hans Elias

DOP: Bartosz Nalazek

Focus Puller: Drew Lawrence

Steadicam Operator: Will Lyte

Gaffer: Alex Jason

1st AD: Fred Robinson

Production Manager: Corinne Brooking

2nd AD: Jayke Shaw

Art Direction: Matt Duddleston

Hair and Make Up: Jane Johnson

Wardrobe: Anna Felton

Post Production / VFX

Post Production Company: Absolute Post


Editor: Rebecca Luff @ Tenthree

Genres: Storytelling, People, Music & Sound Design

Categories: Corporate, Social and PSAs, Health

Annex, Tue, 12 Mar 2019 16:59:22 GMT