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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

People Trapped in Bubbles Highlight the Dangers of Antibiotics Overuse

12/03/2019
Production Company
London, UK
365
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Annex director Simon Aboud captures a dystopian near future for Havas Germany

Annex Films’ Simon Aboud has directed this futuristic antibiotics social awareness film through Havas Germany. The spot, filmed in London, uses bubbles as a metaphoric barrier to show the dangers of antibiotics overuse. Aboud’s film has a dystopian feel which highlights the message with a simmering power. With his experience in features, the piece has a great scale and stunning level of cinematography as well as an underlying narrative that pieces together the puzzle of a world that is only too possible.

Simon commented: “This reality is, unfortunately, only too possible. So I tried to convey a world in the near future rather than something born of science fiction. I think that way the message becomes more powerful."

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