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People Just Do Nothing Take BBC Three Off-air and onto ‘The Interwebs’

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Chabuddy G & the gang make comedic appearance in new spot from Sunshine & Somesuch's Max Weiland

People Just Do Nothing Take BBC Three Off-air and onto ‘The Interwebs’
In the first of a three-stage campaign, independent agency Sunshine today reveals its first work for BBC Three. First job? Telling people exactly how the transition will work.

“There’s no point hitting people with a mountain of straight information. If you want an audience to take in multiple messages, you have to entertain them. Make them laugh,” says Hollie Newton, Executive Creative Director, Sunshine.

Collaborating with the writers and stars of breakthrough BBC Three comedy ‘People Just Do Nothing,’ Sunshine have produced a sixty-second spot to play out across BBC channels, telling the nation that “BBC Three isn’t closing, it’s moving to the interwebs”.

‘Live’ from “the UK’s only dial up internet café cabin”, the tongue-in-cheek film is aimed at the channel’s 16–34 year old audience. Starring key talent from BBC Three’s most popular programming, including Chabuddy G and Steves of People Just Do Nothing, comedian Romesh Ranganathan, presenter Stacey Dooley and actor Tyger Drew-Honey, the film will be accompanied by a series of comedy short-form content in BBC Three’s social and digital channels.

The film, directed by Somesuch's Max Weiland, accompanies a range of eye-catching stings, revealing the channel’s notorious new logo, ‘glitching’ into live BBC television throughout the next four weeks, in the build-up to the 16th February transition date.

Newton comments; “We couldn’t think of a more Sunshine project if we tried. Right at the forefront of massive cultural change, slap bang in the middle of popular culture.”
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Post Production / VFX

Post Production Company: Time Based Arts

Animation: Jess Gorick

Animation

Animator: Charlie Stewart

Creative Agency

Creative Agency: Sunshine

Executive Creative Director: Hollie Newton

Designer: Simon Holmes, Gen de Rohan Willner

Producer: Julia Methold @ Bridle Production

Strategy Director: Jenny Howard

Strategy: Vinay Chaudhri

Production Company

Production Company: Somesuch

Director: Max Weiland

Music

Composer: People Just Do Nothing, Azam Yusufzai, Jordan Willocks

Audio Post Production: Grand Central

Offline

Edit Company: Trim

Editor: Fouad Gaber

Genres: Comedy

Categories: Media and Entertainment, Online

Somesuch, Mon, 25 Jan 2016 16:26:56 GMT