Serviceplan - Germany
Tue, 10 Nov 2020 13:07:54 GMT
Under the motto 'Imagine if everyone did that: then it would be Christmas for everyone.' PENNY and lead agency Serviceplan Campaign are speaking out in favour of more charity and fellowship during these uncertain times. The core message of the campaign is communicated via an animated film produced by Glassworks Amsterdam. In addition to Serviceplan Campaign and Glassworks, Plan.Net Technology and Neverest as well as Spark Marketing Entertainment and 2Wei are responsible for the conception and implementation of the campaign.
The iconic Bob Marley track ‘Three Little Birds’ was reinterpreted especially for the PENNY Christmas film by British singer-songwriter Frances. The long version of the song will be released on all major music platforms.
Not only the story, but also the technology of the online film is exceptional and special: The emotional film shows the story of the boy Felix, who reinterprets the often negatively connoted sentence 'Imagine everyone would do that'. Because: If we all help, then it really is Christmas for everyone. This message is conveyed through a combination of 3D and 2D animation and is a homage to vintage cartoons, which were particularly popular at Christmas. In addition to the film, print motifs will be shown in PENNY's Owned Media channels and in the stores.
As part of the Christmas campaign, the Zipfelmann, a religion-neutral symbol of humanity and solidarity in the form of a chocolate figure, is celebrating its comeback simultaneously in the film and in the PENNY shops. While Felix gives the Zipfelmann to a homeless person in the film, customers can buy the Zipfelmann in the PENNY stores from 9th November. The entire proceeds from the sale of the Zipfelmann will be given to the homeless aid of the German Red Cross.
Christoph Everke, creative managing director of Serviceplan Campaign explained: "The film is based on a very simple idea: the world would be a better place if we not only imagined it, but also acted accordingly. This is our message to you...The great thing is that PENNY is actually doing something constructive, and putting this message into practice at Christmas, together with the German Red Cross.”
With this campaign, PENNY once again picks up on a target group-relevant topic and puts its message into action beyond pure communication. "As a discounter that addresses people in all walks of life, it is close to PENNY's heart to give something back. Especially in these challenging times we want to celebrate a 'Christmas for all'. For this reason, I am pleased that our Zipfelmann not only delights our customers, but also benefits the homeless aid of the German Red Cross and that we can do good as in the past years.", added Stefan Magel, divisional director trading Germany REWE Group and COO of PENNY.
Global Chief Creative Officer: Alex Schill
Executive Creative Director: Christoph Everke
Creative Director: Moritz Dornig
Creative Director: Matthias Schuster
Art Director: Elena Sorokova
Junior Copywriter: Katharina King
Account Manager: Julia Leibetseder
Executive Producer: Aisha Blackwell
Junior Producer: Sabina Günther
Director / Head of 3D: Rüdiger Kaltenhäuser
Director / 3D Lead: Darren Macpherson
Director / Head of 2D: Kyle Obley
Director / Art Director: Hugo Rodriguez Rodriguez
Compositing Artist: Alexis da Camara
Compositing Artist: Ruben Llusia
2D Assist / Making of: Leonardo Grassi
3D Artist: Jef Fleurkens
3D Artist: Callum Austin
3D Artist: Marco Rossi
3D Artist: Matthjis Joor
3D Artist: Abner Marin
3D Artist: Kornel Makarovicz
3D Artist: Vladimir Venkov
3D Artist: Clara Simoné
3D Artist: Līna Ozoliņa
3D Artist: Dan Barker
3D Artist: Ignacio Santalla Martín
3D Artist: Roberto Pita
3D Artist: Luis Trebino
3D Artist: Norbert Kiehne
3D Artist: Andre De Villers
Colourist: Scott Harris
Colour Artist: Luke Osborne
MCR: Andrew Kidd
Engineer / Pipeline: Shaun Laws
Editor: Ben Putland
Storyboard: Guy Pérez
COO: Anya Kruzmetra
Executive Producer: Chris Kiser
Head of Production: Belen Palos
Producer: Rebecca Johnson
Post Coordinator: Katie Liston
Production Assistant: Patrick Armstrong
Audio Producer: Nina Geiger
Sound design & Mix: Rafael Santiago
Music Research & Negotiations: Matthias Bauss
Music Research & Negotiations: Kathrin Heinemann
Genres: Animation, Storytelling
Serviceplan - Germany, Tue, 10 Nov 2020 13:07:54 GMT