Peloton Assembles Olympic and Paralympic Greats for Champion Training Spot

Peloton has launched a new campaign starring nine current and former Olympians and Paralympians.  

The campaign is created by adam&eveDDB, which Peloton appointed to handle its advertising around the Olympics after a pitch late last year.

The campaign and features runner Usain Bolt, the world’s fastest man and Olympic gold medalist; world record holders Allyson Felix and Scout Bassett; track and field champion Andre De Grasse; surfer John John Florence; swimmer Kathleen Baker; gymnasts Becky Downie and Ellie Downie; and tennis champion Angelique Kerber.  

The film, which has been released on Peloton's social channels, will run on digital channels and TV in the UK, the US, and Canada.  

The new work is Peloton’s first from adam&eveDDB since the agency pitched for and won the business.