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Peet's Coffee Shares Amusing Outtakes from Iliza Shlesinger's Campaign Shoot

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Funny campaign follow-up from Portland agency North

Peet's Coffee Shares Amusing Outtakes from Iliza Shlesinger's Campaign Shoot

In May, to launch their new canned Iced Espresso, Peet’s Coffee worked with Portland, OR-based agency North to create the #AlwaysJustified campaign featuring comedian and self-proclaimed elder millennial, Iliza Shlesinger. While shooting the four vignettes, a few unscripted and hilarious interruptions occurred but Shlesinger didn’t miss a beat. North has turned the outtakes into a compilation video that is as funny as the original campaign, titled “Peet’s Iced Espresso Presents: Iliza vs. Herself”.

By design, the shoot was completely improvised by Shlesinger’s comic genius. The costume ripping mid-shoot, a flushing toilet interrupting a take, and Shlesinger’s own behind-the-scenes running commentary didn’t make the final cut, but they are too good not to share.

As Shlesinger said on her Instagram, "I nailed every line…eventually."

The video appears on Peet’s social channels and has been met with praise by Shlesinger’s loyal fan base including comments like, “I just want the popped pants on a loop because I'm crying laughing at it,” and, “I just switched to Peet’s because of this.” 

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Client: Peet’s Coffee

VP / General Manager, Consumer Division: Tiffin Groff

Senior Director, Consumer Marketing: Gretchen Koch

Senior Manager of Marketing & Innovation, Beverages: Sandra Galvin

Senior Digital Marketing Manager: Natasja Cartan

Associate Marketing Manager: Dalia Sheedy


Agency: NORTH

Chief Creative Officer: Mark Ray

Managing Director: Rebecca Armstrong

Creative Director: Kristina Day

Creative Director: Ashod Simonian

Producer: Bill Ballard

Talent Manager: Doug Williams

Senior Brand Manager: Erica Stenson

Director of Brand Strategy: Jordan Delapoer

Director of Media Strategy: Caroline Desmond

Performance Marketing Manager: Devon Brown

Media Planner: Izzy Kramer


Production Company: NORTH

Director: Mark Ray

Producer: Bill Ballard

Director of Photography: Kevin Fletcher

1st AD: Damian Payne

Post Production

Editor: Kelly Lyon

Audio: Chip Sloan / Digital One

Colour: George Costakis / Pinata Post


Creative consultant: Iliza Shlesinger

Genres: Comedy

Categories: Soft Drinks, Hot Beverages

North, Wed, 23 Oct 2019 16:12:20 GMT