Most of us wake up every morning thinking "today is the day: I'm going to workout, eat better and get on track." The intent is there. But life is messy. Maybe someone schedules a last minute meeting, screwing up a spinning class. Maybe the cable guy was late, and now you don't have time for breakfast. Maybe traffic was bad, or the school nurse called, or there were some tempting, primo scraps, left over outside a conference room. 

In this new campaign for Pure Protein bars, Droga5 New York is humorously highlighting the need to keep a snack on your person at all times.’ Derailers’ features three spots in which plans are scuppered thanks to both unfortunate and downright idiotic events. The films were directed by Caviar’s Matt & Oz.