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Pee, Prangs and Pilots Scupper Plans in Droga5’s Pure Protein Campaign

Creative 504 Add to collection

Three funny spots for the NBTY brand are directed by Caviar’s Matt & Oz

Pee, Prangs and Pilots Scupper Plans in Droga5’s Pure Protein Campaign
Most of us wake up every morning thinking "today is the day: I'm going to workout, eat better and get on track." The intent is there. But life is messy. Maybe someone schedules a last minute meeting, screwing up a spinning class. Maybe the cable guy was late, and now you don't have time for breakfast. Maybe traffic was bad, or the school nurse called, or there were some tempting, primo scraps, left over outside a conference room. 

In this new campaign for Pure Protein bars, Droga5 New York is humorously highlighting the need to keep a snack on your person at all times.’ Derailers’ features three spots in which plans are scuppered thanks to both unfortunate and downright idiotic events. The films were directed by Caviar’s Matt & Oz. 

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Advertiser: NBTY

Brand: Pure Protein

Post Production / VFX

Assistant Producer: Tabitha Ozturk (coordinator)

Executive Producer: Clairellen Wallin

Matte Painting: Marc Samson

Post Production Company: The Mill

Producer: Clairellen Wallin

Telecine: Fergus McCall

2D Lead: Kyle Cody

Creative Agency

Account Managers: Elizabeth Sova (Associate)

Account Supervisor: Kristin Postill

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Kelsey Robertson

Group Creative Director: Matt Ian

Group Strategy Director: Ramon Jimenez

Head of Broadcast: Ben Davies

Producer: Mike Hasinoff (Senior), Goldie Robbens

Strategist: PJ Mongell

Strategy: Anthony Khaykin (Data), Kevin Wilkerson (Comms)

Strategy Director: Katy Alonzo

Associate Creative Director: Dustin Tomes

Design director: Rich Greco

Production Company

Director: Matt & Oz

DOP: Dave Jones

Executive Producer: Michael Sagol, Jasper Thomlinson

Head of Production: Kelly Bowen

Producer: Luke Thomlinson-Clark

Production Company: Caviar


Creative Director: Elijah B. Torn

Executive Producer: Keith Haluska

Music Supervision: MassiveMusic

Producer: Pat Sullivan

Sound Design: Sonic Union

Sound Mix: Michael Marinelli

Studio Director: Justine Cortale


Edit Assistant: Sam Barden

Edit Company: Arcade Edit

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Alexandra Leal

Genres: Comedy

Categories: Food, Confectionery

Droga5 New York, Fri, 06 May 2016 09:23:02 GMT