Pedro Prado Appointed New Creative VP at Leo Burnett Tailor Made

Marcelo Reis and Marcio Toscani, co-presidents of Leo Burnett Tailor Made, are pleased to announce the arrival of Pedro Prado, known as "Papito", as the agency's new creative vice president. Prado will lead a team of about 80 creative, content and production professionals, comprised of talents from various backgrounds, who work in tight integration with every other department at Leo Burnett. He will start at the agency on October 23.

With a career spanning 21 years, Pedro is a Rio de Janeiro native who has amassed a long list of domestic and international awards, having worked at advertising agencies McCann, Doctor and Casa da Criação; for the last 15 years, he was Creative Director and board member at F/Nazca Saatchi & Saatchi.

"Our focus has been on putting creativity at the center of everything, so it's great to have Pedro join the Leo Burnett team. In addition to his creative talent, he brings an immense desire to do new things, and has a unique energy. Our agency is already doing very innovative work, and with Pedro on our team we will shine even brighter," says Marcelo Reis, Leo Burnett Tailor Made's CCO and co-CEO.

"I hope to put into practice some of what I learned at F/Nazca in the last 15 years, and help make Leo Burnett an increasingly more strategic and creative partner to its clients, as well as an agency that is vibrant with excellence, and a happy place to work," says Pedro.

The creative professional will join Leo Burnett's team of executives, alongside Andrea Hirata (media VP), Fabio Brito (client services VP), Tiago Lara (planning VP), and Marcos Sá (finance director).