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Pedigree’s ‘Rescue Doodles’ Match Families with Their Dream Rescue Dog

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Brand's latest adoption initiative from BBDO New York taps into AI technology to turn doggy doodles into real-life adoptable pups nearby

Pedigree’s ‘Rescue Doodles’ Match Families with Their Dream Rescue Dog

Every child dreams of finding their ideal dog, often sketching and doodling their imaginary furry friend hoping that it will jump off the page and come to life. Today, the PEDIGREE brand is launching Rescue Doodles, a program that gives kids the chance to take the reins in finding the perfect adoptable dog for their family. The program uses AI technology and a machine learning model to match a child's creative portrait with a similar-looking, adoptable dog nearby and is powered by Adopt-a-Pet.com, a Kinship company. 

"Every dog deserves a loving home, and Rescue Doodles is the latest program in a long line of initiatives from the PEDIGREE brand promoting adoption," said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America. "This program is unique because it takes a simple, everyday activity for children – doodling – and turns it into a fun way to add a new member to the family."

Approximately 3.1 million dogs enter shelters every year in the US, just waiting to find their forever homes. With Rescue Doodles, the PEDIGREE brand is continuing its mission to help all dogs find a loving home in a fun and interactive way that gets the whole family involved. The program is simple - to match a doodle with an adoptable dog, grownups can simply snap a photo of their child's masterpiece and text it to the Rescue Doodles number to guide them to an available pup nearby. To try Rescue Doodles for yourself, text 'Doodle' to 717-670-6675 now through April 30th.

"Matching dogs with potential adopters is central to what we do, and the Rescue Doodles program is a unique way to bring that to life that gets the whole family involved," said Dana Puglisi, chief marketing officer at Adopt-a-Pet.com, a Kinship company. "We're thrilled to partner with the PEDIGREE brand to power the Rescue Doodles platform using our network of shelters and rescues all across the country."

Rescue Doodles is a fun starting point for adding a dog to the family and getting the whole family involved in the process. There are many factors to consider when adopting or adding a dog to your family, including lifestyle, activity level, other pets, and children. Once matched with a pup, families looking to adopt a dog should schedule a meet and greet with local shelters and potential matches to make sure it's a good fit. Find out more about welcoming a new dog in the PEDIGREE brand's Adoption Guide, and learn more about the Rescue Doodles program at RescueDoodles.com. To join the PEDIGREE brand on its mission to support all dogs in need and end pet homelessness, check out PEDIGREE Foundation at pedigreefoundation.org

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Agency

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

EVP, Executive Creative Director: Peter Kain

Creative Director: Damjan Pita

Creative Director: Jim Connolly

Designer: Bhanu Arbuaratna

Junior Designer: Jong Yeu Wu

UX Designer: Clara SantaMaria

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Elizabeth Maini

Account Manager: Chelsea Berk

Group Planning Director: Annemarie Norris

Comms Experience Director: Brian Brydon

Planner: Haley Follo

EVP, Director of Data Solutions: Steve Viglione

VP, Data Solutions: Christine Yang

Group Executive Producer: Amy Wertheimer

Head of Interactive Production: James Young

Interactive Group Executive Producer: Katie Young

Content Producer: Reid Pierce

Content Producer: Lizzy Lehn

Business Manager: Shelly Bloch

Project Manager: Tiah Marr

Global Deployment Director: Kelly Donahue

Global Deployment Manager: Michael Kerr

Deployment Supervisor: Christina Albert

BBDO Studios

Director: Chloe Smolkin

Director of BBDO Studios: Kelly Matousek

Digital Studios Manager: Jimmy McGee

Line Producer: Jonathan Hsu

Post Supervisor: Morgan Ammons

Illustrator/Animator: Bo-Yoon Kim

Animator: Ray McGale

Editor: Jason Kim

Editor: Alex Lubars

Kin+Carta Plc.

UX Research: Isabella Terrazas

Production Lead: Darlene Newman

Senior Development Manager: John Orozco

UX Engineer and Data Scientist: Rohan Kothakapu

Software Development Engineer: Ignacio Gatti

Software Developer in Test: Suhith Pasham

Scrum Master: Melissa Lee

Azure Platform Architect: Scott Hermes

Delivery Manager: Stephen Fells

Azure Senior Architect: Victor Fuller

Account Strategist: Joseph Williams

VP Data Science: Cameron Turner

Categories: Home, Pet Supplies

BBDO New York, Thu, 10 Mar 2022 10:38:10 GMT