After one year of lockdown in Mexico, many things have changed. One of them, the connection within our pets. During this time, the bond between pet and pet parent got so much closer, by spending 24/7 together. The companionship and love our best friends gave us, was fundamental to face the lockdown in more positive way. 

Pedigree as a leading brand in dog care, along with its advertising agency BBDO Mexico, didn’t want to miss this significant date.

Creating an ingenious and powerful campaign, they decided to honour this relationship, that only got stronger due to the current situation. 

Using a facemask as the main graphic element, the designs show how together, dogs and humans took care of each other, addressing the situation with care and affection.

Originally designed for Mexico, this campaign will be used in other markets, reaching more people with this message of recognition to our pets.