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Pedigree's Adorable 'Pup-letes' Hit the Court in Latest Spots from BBDO NY

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Cute athletic pups prepare for March Madness in new video series

Pedigree's Adorable 'Pup-letes' Hit the Court in Latest Spots from BBDO NY

This March, college sports fans aren’t the only ones with basketball fever. The Pedigree 'pup-letes' are hitting the court in a new adorable video from the Pedigree brand.

This video is part of the brand’s 'What does it take to be a Pedigree Pup-Lete?' video series, created by advertising agency BBDO NY and launched in 2016 with the Puppy Bowl. Since 2016, the brand has added three new videos to the series, with three additional sports  to be spotlighted throughout the year. Each video features a different sport, as well as adorably athletic pups.

Check out how these too-cute-for-the-court pups handle their new basketball gear below.

view more - Creative
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Post Production / VFX

Telecine: Josh Bohoskey, The Mill


Audio Post Production: Glen Landrum, Sound Lounge


Edit Company: Ps260 Ned Borgmann

Creative Agency

Account Executive: Michael Miles

Art Director: Banks Noel, Jaxque Lombardo

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO NY

Executive Creative Director: Tom Godici, Greg Ketchum

Executive Producer: Regina Iannuzzi

Head of Integrated Production: Dave Rolfe

Planner: Sean Stogner

Planning Director: Annemarie Norris

Producer: Annie Dietz

Senior Account Director: Sally Nathans

Senior Art Director: Raina Rocha

Senior Copywriter: Steven Schroth, Rich Fiset

Associate Creative Director: Kelly Kennedy

Genres: Comedy

Categories: Home, Pet Supplies

BBDO New York, Wed, 22 Mar 2017 09:16:26 GMT